# Eco-Friendly Vegan Balms Hurraw! Balm's 'balmtoo' Comes in a Squeezable, Recyclable Tube By Laura McQuarrie | Published 2019-01-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-balm References: [instagram](https://www.instagram.com/p/BsEUWRTng2c/) & [hurrawbalm](https://hurrawbalm.com/) Hurraw! Balm, which makes a variety of [vegan lip balm products](https://www.trendhunter.com/trends/drpawpaw-lip-balms) with premium all-natural, raw, organic and fair trade ingredients, recently introduced 'balmtoo' as its newest creation. With many people resolving to personally reduce the amount of plastic that they consume, balmtoo offers a way for mindful individuals to make a small, meaningful change. balmtoo is a vegan balm that is packaged in a [recyclable aluminum tube](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick). The [all-purpose balm](https://www.trendhunter.com/trends/allpurpose-beauty-balm) has the potential to be used as a salve on the lips, but also as a soothing product for other parts of the face, fingers, toes and neck. As well as boasting an eco-friendly packaging design, a single balmtoo tube is also noted to be "equal to approximately seven sticks of lip balm." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** The introduction of balmtoo's recyclable aluminum tube presents opportunities for other cosmetic companies to adopt more sustainable packaging solutions. - **Multi-purpose Products:** The all-purpose balm format of balmtoo offers innovative opportunities for companies to market and design products with versatile uses. - **Vegan and Organic Beauty:** The growing demand for vegan and organic products in the beauty industry presents opportunities for companies to create and promote similar products catered to conscious consumers. ### Industries Being Reshaped - **Cosmetics:** The introduction of eco-friendly packaging and multi-purpose products can disrupt and innovate the cosmetic industry to adopt more sustainable and versatile solutions. - **Sustainability:** The use of recyclable and sustainable materials, such as aluminum, presents disruptive innovation for suppliers and manufacturers in the sustainability industry looking to implement eco-friendly solutions. - **Vegan and Organic Industry:** The demand for vegan and organic beauty products is on the rise, creating opportunities for companies to cater to conscious consumers and promote innovative solutions for sustainable product options. ## Related on Trend Hunter - [Paper Lip Balm Tubes](https://www.trendhunter.com/trends/moisturizing-lip-balms.md) - [Pocket-Friendly Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness.md) - [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md) - [Non-Vegan Beeswax Balms](https://www.trendhunter.com/trends/glossier-4.md) - [Solid Natural Balm Sticks](https://www.trendhunter.com/trends/drpawpaw-original-balm.md) - [All-Purpose Beauty Balm Sticks](https://www.trendhunter.com/trends/allpurpose-beauty-balm.md) - [Shea Butter-Infused Lip Treatments](https://www.trendhunter.com/trends/kinfields-lip-rescue.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Twist-Up Cleansing Balms](https://www.trendhunter.com/trends/grinding-cleansing-balm.md)