# Snackable Vegan Cheese Wheels Bel Group's Vegan Babybel is Wrapped in Green Wax By Laura McQuarrie | Published 2021-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-babybel References: [vegnews](https://vegnews.com/2021/12/vegan-babybel-cheese)  French cheese brand [Bel Group](https://www.trendhunter.com/trends/plantbased-babybel) is making its beloved [Babybel](https://www.trendhunter.com/trends/white-cheddar-cheese-snack) brand more accessible to a wider range of consumers with the release of vegan Babybel. This new product sets itself apart from classic Babybel with a green wax wrapper. Babybel brand manager Ollie Richmond told The Grocer, "We’ve seen overwhelming demand for the development of a vegan-friendly Babybel over the years, and with the plant-based market continuing to grow substantially, the new launch is perfectly timed to meet this consumer appetite." Arriving just in time for Veganuary, a month where many people will be challenging themselves to go plant-based for a month, these vegan Babybel cheeses promise to support a range of snacking occasions. These vegan cheeses are not only certified vegan by The [Vegan Society](https://www.trendhunter.com/trends/vegan-certified-quiches), they are also fortified with calcium and B12 for a boost. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Cheese Alternatives:** The growth and demand for vegan-friendly products is on the rise, providing an opportunity for companies to innovate and create new plant-based cheese alternatives. - **Snackable Convenience Foods:** The trend towards busy lifestyles has led to an increase in demand for easy-to-prepare and portable foods, creating an opportunity for companies to create more snackable convenience foods. - **Eco-friendly Packaging Solutions:** The use of eco-friendly packaging solutions, such as the wax wrapper used for the vegan Babybel, is becoming increasingly important to consumers, creating an opportunity for companies to innovate in this space. ### Where This Applies - **Dairy Alternatives:** The dairy alternatives industry is experiencing growth and opportunities for innovation with the rising popularity of plant-based products, such as vegan cheese. - **Snack Foods:** The snack foods industry has an opportunity to create more convenient and portable products, such as snackable vegan cheese wheels, to cater to the growing demand for on-the-go snacking. - **Sustainable Packaging:** The sustainable packaging industry has an opportunity to provide eco-friendly solutions for companies looking to meet the demands of ethically-minded consumers, such as the use of wax wrappers for vegan cheese products. ## Related on Trend Hunter - [Vegan White Cheddar Snacks](https://www.trendhunter.com/trends/white-cheddar-cheese-snack.md) - [Flavored Dairy-Free Cheese Bites](https://www.trendhunter.com/trends/plantbased-babybel.md) - [White Cheddar-Inspired Snacks](https://www.trendhunter.com/trends/white-cheddar-cheese-alternative.md) - [Plant-Based Cheese Discovery Kits](https://www.trendhunter.com/trends/babybel-plantbased.md) - [Dairy Alternative Cheese Products](https://www.trendhunter.com/trends/plantbased-cheese-products.md) - [Oil-Based Vegan Cheese Cubes](https://www.trendhunter.com/trends/cheese-cube.md) - [Vegan Cheese Wheels](https://www.trendhunter.com/trends/vegan-cheese-wheels.md) - [Plant-Based Sci-Fi Series Cheeses](https://www.trendhunter.com/trends/babybel-hellfire.md) - [Snackable Vegan Cheese Cubes](https://www.trendhunter.com/trends/almond-milk-cheese.md)