# Pineapple Leaf Smartwatch Straps This Vegan Apple Watch Strap from Mezando is Made from Piñatex By Michael Hemsworth | Published 2019-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-apple-watch-strap References: [yankodesign](https://www.yankodesign.com/2019/08/20/pineapples-the-secret-sauce-for-vegan-apple-watch-straps/) & [kickstarter](https://www.kickstarter.com/projects/mezando/the-world-s-first-apple-watch-strap-made-from-pinatex) A new range of vegan [Apple](https://www.trendhunter.com/trends/bellroy-venture-watch-strap) Watch straps have been unveiled by Mezando to offer consumers an alternative that is more in line with their lifestyle preferences. The straps are made with Piñatex, which is a natural leather alternative made using cellulose fibers that have been extracted from pineapple leaves to eliminate the need for any synthetic or animal-sourced components. The use of Piñatex makes use of the waste product created by agriculture business, which sees roughly 13 million tonnes of leaves being discarded after harvesting to put a focus on sustainable design. The vegan Apple Watch straps are the design work of Feramez Durmus for Mezando and have been created in an array of style options that match [any size of the wearable](https://www.trendhunter.com/trends/apple-watch-product-line). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Smartwatch Straps:** The use of natural leather alternatives made from creative materials could disrupt the traditional smartwatch strap industry. - **Sustainable Design:** The emphasis on sustainability in product design can lead to innovative and eco-friendly solutions in the fashion and technology industries. - **Waste Reduction:** The repurposing of agricultural waste products to create new materials can inspire innovative and sustainable business practices in agriculture and manufacturing industries. ### Sectors Adopting This - **Fashion:** Innovations in sustainable and vegan fashion materials can disrupt the traditional leather-based products and offer eco-friendly options to consumers. - **Technology:** The integration of sustainable materials in smartwatch design can transform the technology industry's approach to sustainable and eco-friendly product development. - **Agriculture:** The creation and use of new materials from waste products generated by agriculture businesses can contribute to more sustainable and innovative farm-to-market practices. ## Related on Trend Hunter - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md) - [Refined Weatherproof Smartwatch Straps](https://www.trendhunter.com/trends/bellroy-venture-watch-strap.md) - [Alt Leather Phone Cases](https://www.trendhunter.com/trends/casetify-bioveg-collection.md) - [Vegan-Friendly Photography Accessories](https://www.trendhunter.com/trends/shoulder-camera-strap.md) - [Carbon-Neutral Smartwatches](https://www.trendhunter.com/trends/apple-watch-series-9.md) - [Chic Pineapple Leather Chairs](https://www.trendhunter.com/trends/pineapple-leather-chair.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md)