# Luxuriously Rebranded Wines Boutinot's Rebranded Vega Del Rayo Reveals the Vineyard's Weather By Madison Mackay | Published 2018-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vega-del-rayo References: [dexigner](https://www.dexigner.com/news/30792) & [bileshendry](http://www.bileshendry.com/) UK-based wine importer and producer Boutinot brought in branding and design agency Biles Hendry to create a [new brand identity](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for a [trio of Riojas wines](https://www.trendhunter.com/trends/curated-european-wine) named Vega del Rayo. The agency decided to take the brand's classic style and turn it into a new and updated [contemporary label](https://www.trendhunter.com/trends/the-label-makers). By adding a modern design of the Carlos Serres vineyard, the agency gave the label a fresh look that captures the provenance of the region, yet offers a design that stands out from all other wines on the shelf. The region is known for the ever-changing climate that produces dramatic thunder storms, which is why a lightning strike was added to the label. Biles Hendry's new branding for the Vega del Rayo line by Boutinot is available in stores now. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Branding Revival in Wine Industry:** Opportunity for wine companies to refresh their brand identities and stand out from competitors. - **Incorporating Contemporary Designs in Wine Labels:** Potential for wine producers to incorporate modern and eye-catching designs on their labels to attract the attention of consumers. - **Highlighting Provenance Through Label Design:** Chance for vineyards to depict the unique characteristics and regional origin of their wines through visually appealing label designs. ### Where This Applies - **Wine Importing and Producing:** Opportunity for wine companies to rebrand their products and gain a competitive edge in the market. - **Branding and Design Agencies:** Potential for agencies to assist wine companies in creating refreshed brand identities and label designs. - **Retail and Distribution:** Chance for retailers to offer unique and visually appealing wine products that capture consumer attention. ## Related on Trend Hunter - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Subtly Rebranded Wine Ranges](https://www.trendhunter.com/trends/almanac-series.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md)