# Naturally Tanned Leather Sneakers Saucony Originals' Veg Tan Develops a Natural Patina with Time By Laura McQuarrie | Published 2022-01-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/veg-tan References: [fashionunited.uk](https://fashionunited.uk/news/fashion/saucony-originals-launches-veg-tan-sustainable-sneakers/2022012460815) [Saucony Originals](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso) Veg Tan pack is a capsule sneaker collection with three Originals styles (Jazz 81, Jazz Court and [Shadow 6000](https://www.trendhunter.com/trends/to-do-list-collection)) and vegetable-tanned leather. The limited-edition collection was created to represent the "best of the brand’s 123-year heritage" and its future working with more earth-friendly materials. The capsule collection features not only vegetable-tanned leather but also a natural and eco-friendly cushion, plus natural wax. The minimalist styles are designed to take on a life of their own with time, since the natural materials will continue to develop a patina that ages with the effects of sunlight and moisture. The [vegetable-tanned leather sneakers](https://www.trendhunter.com/trends/vaschetta-tan) by Saucony Originals represent the brand's ongoing commitment to reducing its footprint and incorporating more recycled, natural and environmentally friendly materials. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 65% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Footwear:** The trend towards eco-friendly materials and manufacturing methods in footwear is creating opportunities for brands to differentiate themselves and appeal to environmentally conscious consumers. - **Natural Patina Development:** The trend towards natural materials and finishes in footwear is creating opportunities for brands to incorporate unique features that develop and change over time, creating a personalized experience for consumers. - **Limited-edition Capsule Collections:** The trend towards limited-edition capsule collections in footwear is creating opportunities for brands to generate buzz and excitement among consumers, while also focusing on sustainable and environmentally friendly materials. ### Where This Applies - **Sneaker Manufacturing:** Sneaker manufacturers can incorporate eco-friendly materials and manufacturing methods to appeal to environmentally conscious customers, and can also create unique designs that develop a natural patina over time. - **Fashion Retail:** Fashion retailers can showcase limited-edition capsule collections that feature sustainable and natural materials, generating buzz and excitement among consumers and driving sales. - **Sustainability Consulting:** Sustainability consulting firms can work with fashion brands to identify opportunities for incorporating eco-friendly materials and reducing their environmental footprint, while also helping to create limited-edition capsule collections that generate excitement among consumers. ## Related on Trend Hunter - [Naturally Dyed Collaborative Shoes](https://www.trendhunter.com/trends/peregrine-15.md) - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Glossy Calf Leather Sneakers](https://www.trendhunter.com/trends/vaschetta-tan.md) - [Soft Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/shadow-6000-ivy-prep.md) - [Organic Suede Technical Runners](https://www.trendhunter.com/trends/gel1130-sneaker.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Earth-Toned Trail Sneakers](https://www.trendhunter.com/trends/xalp-suede-1.md)