# Technicolor Auto Ads The Vectorsoul ‘Seat' Video is a Trippy Clip of Glowing Colors By Armida Ascano | Published 2010-12-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vectorsoul-seat References: [weloveviral.blogspot](http://weloveviral.blogspot.com/2010/12/seat-mapping-projection-on-car.html) & [vectorsoul](http://www.vectorsoul.com/#VSreel) The Vectorsoul 'Seat' spot is a more [artistic approach](https://www.trendhunter.com/trends/artistic-experience) to [automotive advertising](https://www.trendhunter.com/trends/electric-capri) than what I'm used to seeing. Vectorsoul and design collective Nerdo used “projection mapping” to achieve the trippy technicolor effect of the clip, making it utterly interesting and pretty addictive to watch. The Vectorsoul 'Seat' spot is sure to attract some attention while still displaying the benefits of the car in question. Watch the Vectorsoul 'Seat' clip in the attached videos. **Implications** - Businesses that portray their products as generating a highly unusual and exclusive experience for their consumers will likely appeal to a wide audience. Consumers will be drawn to those products offering fresh and cutting-edge concepts. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 13% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Artistic Auto Ads:** Using creative techniques like projection mapping to create unique, visually-stunning advertisements for cars. - **Technicolor Marketing:** Employing bright and bold colors in advertisements to capture consumer attention and stand out from competitors. - **Addictive Advertising:** Creating advertisements that are visually engaging and addictive for consumers to watch and share. ### Industries Being Reshaped - **Automotive Industry:** The use of projection mapping and creative visual techniques can disrupt traditional automotive marketing and capture consumer interest. - **Advertising Industry:** Employing bold colors and visually stimulating concepts can disrupt traditional advertising methods and capture consumer attention in new ways. - **Design Industry:** Collaborating with designers and design collectives to utilize cutting-edge techniques like projection mapping can offer innovative and unique marketing opportunities for businesses. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Colour Shift Clear Seating](https://www.trendhunter.com/trends/color-roller.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md)