# Sporty Crimson Timepieces The VEA Sportive Mobile Watch for High-Class Runners By Matt Ho | Published 2011-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vea-sportive-mobile-watch References: [engadget](http://www.engadget.com/2011/07/05/veas-sportive-mobile-watch-is-for-those-with-money-calories-to/) & [veadigital](http://www.veadigital.com/) When it comes to running, it's always good to keep track of your status so that you know your progress. The VEA Sportive Mobile Watch will do just that -- at a price. The specs on the VEA Sportive Mobile Watch are actually fairly impressive; in fact, it's more than just a [sporty timepiece](https://www.trendhunter.com/trends/coros-apex-4). Outside of [tracking calories](https://www.trendhunter.com/trends/fitvii-health-watch), KM ran and calories burnt there are a few other nifty features. It sports a "1.5-inch touchscreen, Bluetooth, 8GB of storage, and an [SOS button](https://www.trendhunter.com/trends/suunto-vertical-2)," just in case something happens to you on your run according to Engadget. The specs are certainly impressive, but this does come at a hefty price of €399 ($578) and is expected to sell for €499 ($722) come September. So if you can afford it, at least you know you get some of your money's worth. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Smart Sport Watches:** Disruptive innovation opportunity: Develop affordable sport watches with advanced tracking features for the mass market. - **Integrated Fitness Technology:** Disruptive innovation opportunity: Create wearable devices that combine fitness tracking with communication and emergency features. - **Premium Wearable Gadgets:** Disruptive innovation opportunity: Design luxury wearable gadgets that offer both style and functionality for high-end consumers. ### Who This Affects Most - **Sports Technology:** Disruptive innovation opportunity: Collaborate with tech companies to create innovative sports technology solutions that enhance athletic performance. - **Wearable Devices:** Disruptive innovation opportunity: Introduce wearable devices that cater to specific niches, such as high-class runners, by incorporating specialized features. - **Luxury Consumer Goods:** Disruptive innovation opportunity: Combine luxury design with advanced technology to offer high-end consumers premium wearable gadgets. ## Related on Trend Hunter - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md) - [High-End Affordable Smartwatches](https://www.trendhunter.com/trends/ticwatch-atlas.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Low-Cost Multi-Sport Smartwatches](https://www.trendhunter.com/trends/coros-nomad.md) - [Retro Digital Tracking Watches](https://www.trendhunter.com/trends/wsb1000.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Fitness-Ready Women's Sports Watches](https://www.trendhunter.com/trends/womens-sports-watch.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md)