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# Fashion-Forward Floral V-Day Pop-Ups
PlantShed & KITH Will Be Hosting a One-Day Pop-Up on the 14th

By Kalin Ned | Published 2019-02-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vday-popup
References: [highsnobiety](https://www.highsnobiety.com/p/plantshed-kith-valentines-day-pop-up/) & [kith](https://kith.com/)

An exciting V-day pop-up is coming to New York City on February 14th. The temporary, romance-promoting activation is completed in collaboration between design-friendly lebel PlantShed and contemporary brand [KITH](https://www.trendhunter.com/trends/kith-3). While the former business opened last summer as a plant shop-cafe hybrid, the later brand has been gaining traction and popularity in the streetwear scene.

The V-day pop-up will spotlight Sami Miro — an LA-based designer and model, who will be greeting guests between 5 PM and 7 PM at KITH's flagship store in Manhattan. During the one-day event, she will be debuting a "collection of vintage denim and repurposed fabrics."

Female guests will be greeted with mini, hand-crafted bouquets by PlantShed and to take the [V-day pop-up collaboration](https://www.trendhunter.com/trends/generation-love) full circle, the flower arrangement will spotlight "exclusive fabrics from Miro’s collection in their packaging."

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 38% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance)

## Key Themes

### Why This Trend Is Growing

- **Floral Pop-ups:** Businesses can collaborate with fashion brands to create pop-up events that promote fashion and plant-based products.
- **Repurposed Denim Collections:** Fashion designers can create unique collections using repurposed denim fabric to appeal to sustainable and eco-conscious consumers.
- **Hybrid Retail Concepts:** Businesses can create unique retail experiences by combining multiple concepts such as plant shops and cafes to attract a wider customer base.

### Industries Being Reshaped

- **Fashion:** Fashion brands can collaborate with plants shops and other businesses to create pop-up events that promote their products and create a unique shopping experience.
- **Plant-based Retail:** Plant shops can collaborate with fashion brands to create unique plant-based products or promote sustainable fashion through pop-up events.
- **Sustainable Retail:** Businesses that promote sustainable practices can attract eco-conscious consumers and increase brand loyalty through collaborations with fashion brands and plant shops.

## Related on Trend Hunter

- [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md)
- [Runway-Inspired Bouquets](https://www.trendhunter.com/trends/farmgirl-flowers.md)
- [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md)
- [Playful Valentine’s Activations](https://www.trendhunter.com/trends/le-florist-flower-truck.md)
- [Valentine’s Day Loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels.md)
- [Vegan Beauty Pop-Ups](https://www.trendhunter.com/trends/velvety-lipstick-balms.md)
- [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md)
- [Flower-Centric Events](https://www.trendhunter.com/trends/macys-flower-show.md)
- [Valentine's Day Transit Activations](https://www.trendhunter.com/trends/free-union-station-flowers.md)