# Boldly Unapologetic Chocolate Campaigns Dove Chocolate Launches Two V-day Ads to Promote Its Brand By Kalin Ned | Published 2019-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vday-ad References: [thedrum](https://www.thedrum.com/news/2019/01/22/dove-chocolate-uses-two-pronged-bold-campaign-boost-valentine-s-day-sales) & [dovechocolatejourney](http://www.dovechocolatejourney.com) Two V-Day ads will be running to promote [Dove](https://www.trendhunter.com/trends/mars-valentines-day) Chocolate during its "biggest sales moment of the year." The two short videos boast the slogan "The chocolate bar for the bold of us," paying tribute to the empowered and independent woman that breaks free from the expectations of monogamy. Both campaigns are geared toward pushing a [new line of Dove Chocolates](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) to the market. The first V-Day ad spotlights three men in the florist, simultaneously enthusiastically describing the same woman without even realizing it. The commercial has been playfully named 'Daisy.' The second video features a woman in a park, cleverly confronting a guy who is trying to hit on her. Both V-Day ads aim to showcase "what Valentine's Day looks like when [women] don't wait for anyone else to celebrate the day." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Empowered Women:** Disruptive innovation opportunities in this trend include developing products and campaigns that empower women to break societal expectations. - **Bold Marketing:** Disruptive innovation opportunities in this trend involve creating bold and unconventional marketing campaigns that capture the attention of the target audience. - **Female Independence:** Disruptive innovation opportunities in this trend revolve around creating products and services that cater to independent women who prioritize their own happiness. ### Industries Being Reshaped - **Chocolate Industry:** Disruptive innovation opportunities in this industry lie in creating unique chocolate products and marketing strategies that appeal to empowered and independent women. - **Advertising Industry:** Disruptive innovation opportunities in this industry include developing bold and empowering ad campaigns that challenge traditional gender roles and resonate with the target audience. - **Floral Industry:** Disruptive innovation opportunities in this industry involve creating innovative floral arrangements and services that cater to women who celebrate occasions independently. ## Related on Trend Hunter - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Festive Chocolate Campaigns](https://www.trendhunter.com/trends/love-godiva-campaign.md) - [Cross-Brand V-Day Initiatives](https://www.trendhunter.com/trends/mcbride-sisters-collection.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Dark Chocolate Ganache Treats](https://www.trendhunter.com/trends/dark-chocolate-ganache-dove-promises.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Mother’s Day Spa Giveaways](https://www.trendhunter.com/trends/dove-chocolate-1.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md)