# Endearing Boxed Dried Fruits VDA BANGKOK Designed Packaging for This New Dried Fruit Collection By Mishal Omar | Published 2017-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vda-bangkok References: [thedieline](http://www.thedieline.com/blog/2017/6/9/taste-and-co) & [vda.co.th](http://vda.co.th/) VDA BANGKOK is a creative agency that was enlisted to design the packaging for [Taste & Co's](https://www.trendhunter.com/trends/marry-me-pasta-sauce) new collection of dehydrated fruits. While [dried fruits as snacks](https://www.trendhunter.com/trends/del-monte-fruit-snacks) are commonly found on the market, they are most often found in plastic packaging that offers a more sensible and wholesome brand image, as opposed to one that is more playful. VDA BANGKOK took a different route when creating packaging for these dried fruits, offering them in [small boxes instead of packets](https://www.trendhunter.com/trends/redesigned-retail-packaging), and decorating the boxes with endearing images that consumers are more likely to be drawn to. The dehydrated fruits come in a range of options that include dried mango, dried lychee, dried coconut and dried pineapple. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Playful Packaging Design:** Creating packaging that is more playful and endearing can attract consumer attention and differentiate products from competitors. - **Alternative Packaging Formats:** Exploring alternative packaging formats, such as small boxes instead of plastic packets, can provide a unique and memorable brand experience. - **Wholesome Brand Image:** Developing packaging that promotes a sensible and wholesome brand image can appeal to health-conscious consumers and enhance product perception. ### Who This Affects Most - **Food Packaging:** Innovative packaging designs can revolutionize the food packaging industry and create new opportunities for brands to stand out. - **Snack Foods:** Unique packaging strategies can disrupt the snack foods industry, capturing consumers' attention and boosting sales. - **Healthy Food Products:** Creating endearing and playful packaging for healthy food products like dried fruits can help position brands as more appealing choices in the health food industry. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Grab-and-Go Date Snacks](https://www.trendhunter.com/trends/myjool.md) - [Dried Mangosteen Snacks](https://www.trendhunter.com/trends/dried-mangosteen.md) - [Balanced Fruity Snack Trays](https://www.trendhunter.com/trends/touch-of-sweetness-dried-fruit-tray.md) - [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Adult-Targeted Fruit Snacks](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve.md)