# Multi-Year Monitor-Promoting Deals SONY's INZONE Launches a New Partnership with VCT EMEA By Kanesa D | Published 2025-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vct-emea References: [esportsinsider](https://esportsinsider.com/2025/02/vct-emea-secures-multi-year-sony-inzone-partnership) & [riotgames](https://www.riotgames.com/en)  Sony’s [INZONE](https://www.trendhunter.com/trends/sony-inzone) is leveling up its presence in esports with a multi-year partnership with [Riot Games](https://www.trendhunter.com/trends/zowie-1) to support [VCT EMEA](https://www.trendhunter.com/trends/valorant-1), the top VALORANT competition in the region. As part of the agreement, INZONE will outfit key areas of the Riot Games Arena in Berlin with its high-performance gaming monitors, reinforcing its commitment to esports excellence. The coach rooms, practice zones, and co-stream areas will all be equipped with INZONE displays, ensuring players, analysts, and content creators benefit from the brand’s cutting-edge technology. Additionally, under this partnership, VCT EMEA show days, fans attending live events will get a hands-on experience with INZONE monitors at the dedicated 1v1 fan zone station. The INZONE brand will operate as the Main Partner and Official Gaming Display Partner until 2026. Image Credit: Riot Games ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 15% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Esports Sponsorship Expansion:** Brands are increasingly forming long-term partnerships with esports leagues to solidify their role in the gaming ecosystem. - **Interactive Fan Engagement:** Live events are embracing on-site technology demonstrations to offer fans an immersive experience beyond traditional viewing. - **High-performance Gaming Displays:** There is a growing demand for specialized gaming monitors that enhance the performance and experience of competitive gaming settings. ### Who This Affects Most - **Esports Technology:** Developers and manufacturers of competitive gaming equipment are entering strategic alliances to elevate product exposure at key esports events. - **Live Event Experiences:** Companies are innovating live event formats by integrating interactive product showcases to engage attendees directly. - **Gaming Hardware Manufacturing:** Firms in gaming hardware are focusing on crafting monitors and peripherals designed to meet the rigorous demands of professional esports environments. ## Related on Trend Hunter - [Tech Tournament Sponsorships](https://www.trendhunter.com/trends/sony-inzone.md) - [Esports Monitor Partnerships](https://www.trendhunter.com/trends/zowie-1.md) - [Peripheral-Focused Esports Partnerships](https://www.trendhunter.com/trends/excel-esports-1.md) - [Promotional Monitor-Focused Deals](https://www.trendhunter.com/trends/talon.md) - [Tech-Enhanced Gaming Experiences](https://www.trendhunter.com/trends/call-of-duty-team.md) - [Esports Partnership Renewals](https://www.trendhunter.com/trends/philips-evnia.md) - [Esports Peripheral Partnerships](https://www.trendhunter.com/trends/hyper-x-vct.md) - [Gaming Monitor Partnerships](https://www.trendhunter.com/trends/evnia.md) - [Expanded Esports Monitor Partnerships](https://www.trendhunter.com/trends/agon-furia.md)