# Low-Cost D2C Mattresses The Vaya Mattress is Backed by a 100-Night Sleep Trial By Michael Hemsworth | Published 2020-09-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vaya-mattress References: [thegadgetflow](https://thegadgetflow.com/portfolio/comfort-foam-mattress/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [vayasleep](https://vayasleep.com/mattresses/vaya/?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The Vaya Mattress is a competitively priced and designed solution for the bedroom that will provide an alternative to other [direct-to-consumer mattresses](https://www.trendhunter.com/trends/performancedriven-mattress) on the market. The mattress comes backed by a 100-night trial that will enable sleepers to try it out in their home and send it back for a full refund if they aren't satisfied. The [two-layer design of the mattress](https://www.trendhunter.com/trends/sweetnight-coolnest-mattress) helps to improve sleep, while also reducing the need for a complex built to keep it as simply as possible. The Vaya Mattress maintains a medium to-medium-soft feel that is positioned as ideal for sleeps of all kinds instead of just one style. Coming in all standard sizes, the mattress comes backed by a [10-year warranty](https://www.trendhunter.com/trends/the-ultimate-snooze). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 58% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Low-cost D2C Mattresses:** The rise of low-cost D2C mattress companies challenges traditional brick-and-mortar mattress stores and creates an opportunity for more direct-to-consumer companies to enter the market. - **100-night Sleep Trials:** Offering extended sleep trials improves customer satisfaction and trust, and presents an opportunity for companies to differentiate themselves in the competitive mattress industry. - **Simplified Mattress Designs:** The trend towards more straightforward mattress designs that prioritize comfort and affordability offers an opportunity for innovative new materials and sustainable manufacturing processes. ### Where This Applies - **E-commerce:** E-commerce companies can take advantage of the growing trend towards low-cost D2C mattresses and extended sleep trials to capture a larger portion of the mattress market. - **Manufacturing:** Manufacturers can capitalize on the trend towards simplified mattress designs by innovating new materials and manufacturing processes to create more affordable and sustainable products. - **Retail:** Traditional brick-and-mortar retail stores must adapt to the rise of D2C mattress companies by offering unique in-store experiences while also building up their online presence to compete in the growing e-commerce market. ## Related on Trend Hunter - [Budget-Friendly Quad-Layer Mattresses](https://www.trendhunter.com/trends/novilla-bliss-mattress.md) - [High-Density Memory Foam Mattresses](https://www.trendhunter.com/trends/highdensity-memory-foam-mattress.md) - [Hybrid Guest Mattresses](https://www.trendhunter.com/trends/hybrid-guest-mattress.md) - [Contemporary Luxury Mattresses](https://www.trendhunter.com/trends/luxury-firm-mattress.md) - [Thoughtful Firm Mattress Designs](https://www.trendhunter.com/trends/endy-firm-mattress.md) - [Premium Supportive Mattress Designs](https://www.trendhunter.com/trends/supportive-mattress1.md) - [Quad-Layer Pressure Relief Mattresses](https://www.trendhunter.com/trends/nolah-original.md) - [Pressure Point-Alleviating Mattresses](https://www.trendhunter.com/trends/saatva-classic-mattress.md) - [Starry Multi-Layer Mattresses](https://www.trendhunter.com/trends/starry-night-hybrid-mattress.md)