# Car Roof Catwalks Vauxhall Fashion Scout Show Opens With a Carwalk By Daniel Glover | Published 2011-02-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vauxhall-fashion-scout References: [carpages](http://www.carpages.co.uk/vauxhall/vauxhall-corsa-17-02-11.asp) To mark the opening of the [Vauxhall](https://www.trendhunter.com/trends/specialedition-suv) Fashion Scout show at London Fashion Week, the car brand has created the world's first carwalk -- a catwalk built on top of three Vauxhall [Corsa](https://www.trendhunter.com/trends/filante-slr) cars. The 20-meter mobile catwalk is being driven around London staging a number of [impromptu fashion shows](https://www.trendhunter.com/trends/couture-for-a-cause), causing something of a stir among busy commuters and traffic wardens alike. This is a nice publicity stunt from the British motoring brand. **Implications** - Publicity stunts like this car roof catwalk can be a highly lucrative business decision as they offer a guaranteed opportunity to gain some media and consumer attention. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 43% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Mobile Catwalks:** Creating mobile catwalks and taking fashion shows to the streets can create buzz and attract new audiences. - **Pop-up Fashion Shows:** Holding impromptu fashion shows in unexpected locations can increase brand visibility and engage consumers in unique ways. - **Experiential Marketing:** Creating memorable experiences through unexpected collaborations, like fashion and cars, can be an effective way for brands to stand out. ### Who This Affects Most - **Automotive:** By collaborating with the fashion industry, automotive companies can tap into new markets and attract younger, trend-conscious consumers. - **Fashion:** Fashion designers and brands can incorporate unconventional elements, like cars, into their shows to create unique experiences that resonate with audiences. - **Marketing and Advertising:** Marketing agencies can leverage the power of experiential marketing and help brands create attention-grabbing stunts like car roof catwalks. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)