# Vault Vans World Renowned Illustrator Designs New Shoes By Life Fever | Published 2006-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vault-vans-world-renowned-illustrator-designs-new-shoes References: [lifever.wordpress](http://lifever.wordpress.com/2006/11/02/vault-vans/) & [vault.vans](http://vault.vans.com) For those who are fans of a good pair of sneakers, here is the ultimate must-have: [vault - vans](http://vault.vans.com). This collection is designed by Josh Petherick, an illustrator born in Australia who is recognised worldwide. He is now based in Melbourne after living in USA, Europe and Mexico and has exhibited his work worldwide. **Implications** - It is always exciting when brands do [collaborations with other artists](https://www.trendhunter.com/trends/vans-x-pop-mart) to create [unique, one-of-a-kind collectors items](https://www.trendhunter.com/trends/beams-and-vans). Businesses that decide to do a collaboration often gain new consumers that may not have been fans of their items before. Businesses have double the chance of selling a collaborative item because of uniqueness and [loyal fans of the collaborator](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans). Collaborations can be done with practically any item and are definitely worth a shot for businesses to try out. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Partnerships:** Businesses can benefit from collaborations with artists, gaining new consumers and increasing sales. - **Limited Edition Collectibles:** Creating unique, one-of-a-kind collectors items can attract new customers and increase brand loyalty. - **Artist-brand Collaborations:** Working with well-known artists can create excitement and buzz around a brand, driving sales and brand awareness. ### Where This Applies - **Fashion:** The fashion industry can leverage collaborative partnerships to create unique designer collections that appeal to a wider audience. - **Art:** The art industry can benefit from artist-brand collaborations as opportunities to exhibit and promote their work to a larger audience. - **Consumer Goods:** Consumer goods brands can explore limited edition collectibles to create new sales opportunities and engage customers with unique offerings. ## Related on Trend Hunter - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Artist-Inspired Footwear Partnerships](https://www.trendhunter.com/trends/otw-by-vans1.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md)