# Viral Chocolate Pastry Stouts Vault City Dubai-Style Chocolate Pistachio Has a 13% ABV By Michael Hemsworth | Published 2025-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vault-city-dubaistyle-chocolate-pistachio References: [scottishgrocer](https://scottishgrocer.co.uk/2025/05/22/vault-city-brews-into-dubai-chocolate-trend-with-new-stout-beer/) & [vaultcity](https://vaultcity.co.uk/)  The [Vault City Dubai](https://www.trendhunter.com/trends/gingerbread-stout-latte)-Style Chocolate Pistachio Imperial Pastry Stout has been announced by the Edinburgh-based brewery as a new expression that's inspired by a [viral chocolate trend](https://www.trendhunter.com/trends/dubai-chocolate-creation). The stout draws inspiration from the signature Dubai chocolate treat and boasts a bold dessert profile with notes of milk chocolate, pistachio cream and golden syrup-soaked [knafeh pastry](https://www.trendhunter.com/trends/dubai-chocolate-pistachio-knafeh-truffles) in every sip. The beer comes in with a 13% ABV to position it as a bold stout that isn't for the faint of heart and will arrive in the UK starting May 27, 2025 for £9.85 per 330ml can. Co-Founder Steven Smith-Hay spoke on the Vault City Dubai-Style Chocolate Pistachio Imperial Pastry Stout saying, "This beer is pure indulgence! It’s bold, decadent and exactly what our fans asked for. We had over 1000 requests for a Dubai Chocolate stout across our competition and social channels, so we knew we had to make it happen. The response so far has been incredible – from crowdfunder orders to brew day sign-ups, our community is really showing up for us.” ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 64% | Freshness: 41% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Viral Chocolate-inspired Beverages:** Inspired by popular Dubai chocolate treats, new beverages are blending dessert flavors with traditional drink profiles to captivate adventurous consumers. - **High-abv Craft Beer Innovations:** The trend of crafting beers with higher ABV percentages appeals to consumers seeking robust flavor experiences and indulgence in moderation. - **Cultural-fusion Alcoholic Drinks:** Breweries are tapping into global dessert flavors to create unique, culturally inspired alcoholic beverages that stand out in the crowded craft beer market. ### Where This Applies - **Craft Brewing:** The craft brewing industry is increasingly exploring creative avenues such as dessert-inspired stouts to differentiate their offerings and attract niche audiences. - **Specialty Desserts:** Specialty dessert industries see an intersection with craft brewing, as unique dessert flavors are being translated into alcoholic beverage innovations. - **Food and Beverage Crowdfunding:** Utilizing crowdfunding allows food and beverage companies to engage directly with their audience for input and pre-orders, driving product development and financial backing. ## Related on Trend Hunter - [Festive Coffee-Inspired Stouts](https://www.trendhunter.com/trends/gingerbread-stout-latte.md) - [Candy Bar-Inspired Stouts](https://www.trendhunter.com/trends/vault-city-nitro-mini-mrs.md) - [Delectable Double Fudge Stouts](https://www.trendhunter.com/trends/fudge-stout.md) - [Cocoa-Spiked Imperial Stouts](https://www.trendhunter.com/trends/cocoaspiked-imperial-stout.md) - [Chocolate-Heavy Imperial Stouts](https://www.trendhunter.com/trends/chocolateheavy-imperial-stout.md) - [Minty Imperial Stouts](https://www.trendhunter.com/trends/imperial-stouts.md) - [Barrel-Aged Imperial Stouts](https://www.trendhunter.com/trends/barrelaged-imperial-stouts.md) - [Sticky Bun-Flavored Stouts](https://www.trendhunter.com/trends/pastry-stout.md) - [Dubai Chocolate-Style Espresso Martinis](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini.md)