# Multimedia Vibrant Footwear Artist Geoff McFetrdige Creates a Vault by Vans Capsule By Grace Mahas | Published 2021-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vault-by-vans-1 References: [vans](https://www.vans.ca/en-ca/vault-mcfetridge) Vault by [Vans](https://www.trendhunter.com/trends/otw-by-vans-line) recently joined forces with renowned multimedia artist Geoff McFetridge to launch a vibrant series of apparel and footwear. The capsule -- which features five re-imagined Vans shoes including the [OG Slip-On LX](https://www.trendhunter.com/trends/engineered-garments-x-vans), the OG Style 38 NS, and the OG Lampin LX as well as apparel such as hoodies, sweats, hates, and totes -- pays homage to McFetridge's iconic "sensibility and eclectic approach." McFetridge commented on the inspiration behind the series, stating: "My thinking with projects like this is that they can be approached in the same way you might approach creating a piece of art. Both grow out of a similar process, and though the results are different, they feel like they are pulled from the same world.” The Vault by Vans x Geoff McFetridge collection will be available December 2, 2021, at Vault by Vans retailers. Image Credit: Vans ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Multimedia Shoes:** The trend of utilizing multimedia art to create unique footwear designs for consumers offers opportunities to collaborate with artists and create a distinctive product line. - **Artist Collaborations:** The trend of working with artists to design limited edition collections creates opportunities for the fashion industry to reach new audiences and tap into unique creative perspectives. - **Eclectic Accessories:** The trend of offering diverse accessory options such as hats, totes, and sweatshirts along with footwear collections creates opportunities to cater to different consumer preferences and expand product lines. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can capitalize on the trend of collaborating with multimedia artists to create unique products and stand out in the market. - **Footwear:** The footwear industry can leverage the trend of offering eclectic accessory options such as hats, sweatshirts, and totes to expand product lines and cater to different consumer preferences. - **Art and Design:** The art and design industry can capitalize on the trend of collaborating with fashion brands to create unique product lines and expand their reach to new audiences. ## Related on Trend Hunter - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Artist-Inspired Footwear Partnerships](https://www.trendhunter.com/trends/otw-by-vans1.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md)