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# Vatican Urinals
Holy Pee

By Dee Sandin | Published 2008-03-26 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/vatican-urinals-holy-pee
References: [weirdthings.org.uk](http://www.weirdthings.org.uk/) & [weirdthings.org.uk](http://www.weirdthings.org.uk/urinals-at-the-vatican-from-urine-to-holy-wee/)

Is this for real? If I were a male of the species, there's no way I would be able to use these things. As the guy at weird things puts it: "It would be like pissing on the [Virgin Mary](https://www.trendhunter.com/trends/british-sign-language) all the time. So sick."

**Implications** - Today's curious consumer has information of all types available at their fingertips; thus, many are literally losing their religions. As a result, religion no longer means what it once did, and is slowly morphing into a part of [pop culture](https://www.trendhunter.com/trends/neck-face-1) as opposed to a sacred faith. Companies who are comfortable using [religious imagery](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper) will thus seem very avant-garde and utterly rebellious.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 91% | Activity: 92% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious)

## Key Themes

### Why This Trend Is Growing

- **Religion in Pop Culture:** Companies can capitalize on the evolving definition of religion by using religious imagery in a rebellious and avant-garde manner.
- **Curious Consumer Information:** Businesses can cater to the curious consumer by providing easy access to various types of information.
- **Losing Faith in Religion:** As more individuals question and distance themselves from traditional religious practices, opportunities arise for businesses to offer alternative spiritual experiences.

### Industries Being Reshaped

- **Advertising and Marketing:** Advertising agencies can help brands incorporate religious imagery in their campaigns to appeal to the avant-garde consumer.
- **Technology and Media:** Tech companies can develop platforms and tools that provide access to diverse information and cater to the curiosity of consumers.
- **Wellness and Alternative Spirituality:** Businesses offering alternative spiritual practices can attract individuals seeking new ways to fulfill their spiritual needs apart from traditional religion.

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