# Hot Lavender Kicks The Vashtie Air Jordan Retro II are Female-Friendly By Michael Hines | Published 2010-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vashtie-air-jordan-retro References: [highsnobiety](http://www.highsnobiety.com/news/2010/09/22/vashtie-x-air-jordan-retro-ii/) & [nike](http://www.nike.com/jumpman23/) Nike is getting in touch with their feminine side with the upcoming release of the Vashtie Air Jordan Retro II. This shoe was designed in conjunction with New York-based artist, blogger, and photographer Vashtie Kola. The Vashtie Air Jordan Retro II has a lavender colorway with dark purple lining interspersed throughout. Considering how ladies already love Jordans with masculine design and colors, this female-friendly remake should be a hit. These sweet kicks will be available starting October 2nd. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Female-friendly Sneaker Remakes:** Disruptive innovation opportunity for brands to tap into the growing market of female sneaker enthusiasts by redesigning popular sneaker models with feminine elements. - **Collaborations with Female Artists:** Disruptive innovation opportunity for brands to collaborate with influential female artists to create unique and appealing sneaker designs for female consumers. - **Expanding Color Options for Sneakers:** Disruptive innovation opportunity for brands to offer a wider range of color options for sneakers, catering to diverse consumer preferences. ### Sectors Adopting This - **Footwear Industry:** Disruptive innovation opportunity for footwear brands to cater to the growing demand for female-friendly sneakers and tap into the female consumer market. - **Fashion Industry:** Disruptive innovation opportunity for fashion brands to collaborate with female artists and designers to create exclusive sneaker collections that resonate with female consumers. - **Sports Retail Industry:** Disruptive innovation opportunity for sports retailers to diversify their product offerings by providing a variety of sneaker color options to attract different customer segments. ## Related on Trend Hunter - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Sleek Contrasting Sneaker Colorways](https://www.trendhunter.com/trends/air-jordan-23-2.md) - [Ballet-Inspired Blue Shoes](https://www.trendhunter.com/trends/pointe-hyper-royal.md) - [Plush Textural Artful Sneakers](https://www.trendhunter.com/trends/jordan-3.md) - [Charming Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/treat-yourself-colorway.md)