# Extreme Lip Balm Tests Vaseline Uk Recently Launched an Extreme Weather Experiment By Rebecca Byers | Published 2016-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vaseline-uk References: [eventmagazine](http://www.eventmagazine.co.uk/event-tv-vaseline-unveils-giant-lips-experiment/brands/article/1381915) A recently launched Vaseline UK promotion has seen two giant pairs of "lips" attached to a billboard on the back of a truck tour the country to see how the product measures up to extreme weather. The event was captured to create a dynamic commercial campaign that tracks the journey of the truck. Each lips sculpture measures three by eight-and-a-half feet, with one being treated with Vaseline Lip Therapy and one left without it. Over a period of five days, the sculptures were driven through a number of climates like windy fields, sunny beaches, busy downtown centers and a freezing winter setting. The unique Vaseline UK campaign hopes to educate consumers on the damaging effects of the environment on the skin and illuminate the product as a viable solution. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 15% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Extreme Weather Experiments:** There is an opportunity for beauty and skincare companies to conduct extreme weather experiments to test the effectiveness of their products. - **Dynamic Commercial Campaigns:** Brands can create engaging and dynamic commercial campaigns that showcase their products' performance in real-life scenarios. - **Environmental Education:** Companies can educate consumers about the damaging effects of the environment on the skin and promote their products as effective solutions. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can utilize extreme weather experiments to innovate and develop products that perform well in challenging environments. - **Advertising and Marketing:** Advertising and marketing agencies can create dynamic commercial campaigns that capture consumers' attention and showcase products in action. - **Health and Wellness:** Health and wellness companies can play a role in educating consumers about the effects of the environment on the skin and offering effective solutions. ## Related on Trend Hunter - [Inclusive Skincare Campaigns](https://www.trendhunter.com/trends/mended-murals.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Waterless Lip Treatments](https://www.trendhunter.com/trends/balm-amour.md) - [5-in-1 Lip Balms](https://www.trendhunter.com/trends/conditioning-lip-balm.md) - [Two-Step Lip Treatments](https://www.trendhunter.com/trends/lip-basting.md) - [Blue Light Awareness Campaigns](https://www.trendhunter.com/trends/vaseline-screen-block.md) - [Inside-Out Glow-Up Packs](https://www.trendhunter.com/trends/shimmergirl.md) - [Oversized Sun Care Balms](https://www.trendhunter.com/trends/moisture-balm-spf-30.md) - [Sun-Shielding Lip Balms](https://www.trendhunter.com/trends/some-by-mi-v10-hyal-lip-sun-protector.md)