# Blue Light Awareness Campaigns The Vaseline Screen Block Campaign Informs Gamers of Hidden Damage By Georgia Wray Norsten | Published 2025-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vaseline-screen-block References: [vaseline](https://www.vaseline.com/ca/en/home.html) & [umigames](https://umigames.com/)  Vaseline's 'Screen Block' is redefining skincare for the digital age, launching a targeted campaign to protect gamers’ most valuable 'skin' --their own. Developed in partnership with Umi Games, this innovation addresses the often-overlooked impact of [blue light](https://www.trendhunter.com/trends/blue-light-elixir), which penetrates deeper into the skin than UV rays and affects those who spend significant time in front of screens. With 3.3 billion gamers worldwide and a quarter playing over 40 hours weekly, Vaseline Screen Block arrives as a crucial daily defense. The campaign debuted in Thailand, a hotspot for gaming culture and product innovation, and includes immersive in-game activations like a Fortnite integration, supported by high-profile [Twitch](https://www.trendhunter.com/trends/razor-island) influencers and global creative agency [Ogilvy](https://www.trendhunter.com/trends/vaseline-world). By merging skincare with gaming culture, Vaseline is raising awareness and introducing a new essential in the modern skincare routine for gamers who treat their health as seriously as their high scores. Image Credit: Vaseline ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 99% | Activity: 98% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Digital-focused Skincare:** With the increasing recognition of digital pollution, skincare products designed to counteract blue light effects are gaining traction. - **Gamification of Health Products:** Brands like Vaseline are integrating their products into popular games to engage consumers in novel, interactive ways. - **Influencer-led Campaigns:** Leveraging influencers, especially on platforms like Twitch, is proving effective in reaching niche markets such as gamers with targeted health messages. ### Sectors Adopting This - **Gaming Industry:** The gaming sector is ripe for cross-industry partnerships, particularly with health-focused brands addressing specific lifestyle needs of gamers. - **Skincare Industry:** Skincare companies are exploring the development of specialized products that cater to the lifestyle habits of digitally connected consumers. - **Digital Marketing:** Collaborations with gaming platforms and influencers highlight new pathways for digital marketing, focusing on immersive and contextually relevant brand integrations. ## Related on Trend Hunter - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Tech Protection Serums](https://www.trendhunter.com/trends/blue-light-face-serum.md) - [Inclusive Skincare Campaigns](https://www.trendhunter.com/trends/mended-murals.md) - [Acne-Fighting Mini-Games](https://www.trendhunter.com/trends/level-up-lobby.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Health-Boosting Gaming Campaigns](https://www.trendhunter.com/trends/the-immunity-station.md)