# Creator-Led Product Collections Vaseline Originals Celebrates Vaseline Hacks & Their Creators By Laura McQuarrie | Published 2026-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vaseline-originals References: [famouscampaigns](https://www.famouscampaigns.com/2026/06/case-study-how-vaseline-turned-beauty-hacks-into-a-product-line/)  From sealing in moisture as a nighttime lip treatment to locking in hydration after a skincare routine, Vaseline has earned its place as one of the most versatile multitaskers in beauty, and the Vaseline Originals range turns viral, verified hacks into real products. With Vaseline Originals, the Unilever brand worked with [Ogilvy Singapore](https://www.trendhunter.com/trends/nipple-sponsorship) to trace popular tips and tricks back to the source, identify original creators, name them [Vaseline OGs](https://www.trendhunter.com/trends/shimmergirl) and create products based on their ideas. Nicolas Courant, chief creative officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines?" [Vaseline Originals'](https://www.trendhunter.com/trends/vaseline-world) Vaseline Brow Tamer, inspired by Jen Chae, and the Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke, debuted on TikTok Live, featuring the creators. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 61% | Activity: 72% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Creator-led Product Lines:** Product portfolios rooted in recognized creator routines signal a shift from influencer endorsement to co-developed offerings with built-in authenticity and fan demand. - **Viral Hack Commercialization:** Everyday user tips gaining traction online are becoming a new source of rapid product ideation, allowing brands to turn informal behavior into validated market concepts. - **Live-launch Commerce:** TikTok Live debuts featuring original creators blend entertainment, education and retail, creating high-conversion moments around product stories and social proof. ### Who This Affects Most - **Beauty:** Multifunctional skincare and makeup products shaped by real consumer use cases are disrupting traditional R&D cycles with community-verified formats. - **Social Commerce:** Creator-hosted product launches inside social platforms are expanding commerce beyond static storefronts into interactive, personality-driven shopping experiences. - **Consumer Packaged Goods:** Legacy brands adopting creator attribution models are opening new paths for crowdsourced innovation, faster relevance and differentiated mass-market extensions. ## Related on Trend Hunter - [Blue Light Awareness Campaigns](https://www.trendhunter.com/trends/vaseline-screen-block.md) - [Soy Sauce-Inspired Hand Creams](https://www.trendhunter.com/trends/lunch-charm-hand-cream.md) - [Inside-Out Glow-Up Packs](https://www.trendhunter.com/trends/shimmergirl.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Romantic Restaurant Booth Takeovers](https://www.trendhunter.com/trends/vaseline-x-red-lobster-kissing-booth.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Anti-Counterfeit Campaigns](https://www.trendhunter.com/trends/nigerian-prince.md) - [Friction Care Campaigns](https://www.trendhunter.com/trends/nipple-sponsorship.md) - [Athlete-Endorsed Protective Jellies](https://www.trendhunter.com/trends/original-healing-jelly.md)