# Candy-Coated Sneakers The Sweet Nike Air Max & Air Force 1 by Vasava By Ana Lopez | Published 2012-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vasava References: [behance.net](http://www.behance.net/gallery/Nike-Air-Max-AF1/2858633?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [vasava.es](http://www.vasava.es/) The delicious designs for [Nike](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) Air Max & Air Force 1 apparel line by [Barcelona](https://www.trendhunter.com/trends/victoria-alberts-barcelona-collection)-based agency Vasana are inspired by candies to give the collection a sweeter touch. Continuing Nike's use of bold colors and hip graphics, the creative team at Vasana released a series of amazing illustration for the famous shoe brand t-shirts. Transforming the shoes into a variety of sweets, the agency created a tempting design theme. One sneaker becomes a glossy, red lollipop while another a [chocolate bar with strawberry filling](https://www.trendhunter.com/trends/golden-ticket-colorway). My favorite is a bubble gum dispenser full of colorful sneakers. Thanks to the inventive minds at Vasana, Nike has once again probed how they master the art of creating playful and youthful sneaker-inspired apparel lines. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Candy-inspired Apparel:** Disruptive innovation opportunity: Brands can explore creating apparel lines inspired by candy, using bold colors and playful graphics. - **Illustrated Sneaker Designs:** Disruptive innovation opportunity: Artists and designers can collaborate with shoe brands to create unique illustrated designs for sneakers, incorporating creative themes. - **Youthful and Playful Fashion:** Disruptive innovation opportunity: Fashion brands can tap into the demand for youthful and playful clothing, incorporating vibrant colors and whimsical elements. ### Who This Affects Most - **Apparel and Fashion:** Disruptive innovation opportunity: Companies can leverage candy-inspired designs to create unique and eye-catching apparel collections, appealing to fashion-forward consumers. - **Art and Design:** Disruptive innovation opportunity: Artists and designers can collaborate with footwear brands to create visually striking and whimsical sneaker designs, creating new artistic collaborations. - **Confectionery:** Disruptive innovation opportunity: Confectionery brands can partner with fashion labels to create candy-inspired clothing lines, merging the worlds of fashion and sweets. ## Related on Trend Hunter - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md)