# Branding-Heavy Varsity Streetwear Billionaire Boys Club and NEIGHBORHOOD Join Forces on a Capsule By Amy Duong | Published 2019-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/varsity-streetwear References: [hypebeast](https://hypebeast.com/2019/11/neighborhood-billionaire-boys-club-london-tokyo-new-york-capsule-collection) & [bbcicecream.eu](https://bbcicecream.eu/) [NEIGHBORHOOD](https://www.trendhunter.com/trends/subware) works in collaboration with [Billionaire Boys Club](https://www.trendhunter.com/trends/starfield-collection) on a special collection that celebrates both brands' prominent presence in London, Tokyo, and New York -- the duo unveils a set of varsity streetwear designs to commemorate the concept. The entire collection features silhouettes that have been heavily adorned with branding accents that nod to both contributing labels. The range highlights [varsity jackets, graphic tees, hoodies](https://www.trendhunter.com/trends/neighborhood-x-chito), and more. The design language references the playful aesthetics that is true to Billionaire Boys Club and the silhouettes of NEIGHBORHOOD, specifically its expertise in American tradition and workwear shapes. Some of the motifs include a skeleton spaceman, some colorful grid motifs, web-like detailing, digital globe, and more, all adding to its global influence. Image Credit: Billionaire Boys Club ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Branding-heavy Varsity Streetwear:** Opportunity for disruptive innovation: Develop sustainable branding solutions that prioritize environmental responsibility without compromising the aesthetic appeal of varsity streetwear designs. - **Collaborative Capsule Collections:** Opportunity for disruptive innovation: Explore partnerships between brands to create limited-edition collections that combine their unique aesthetics and target a global audience. - **Playful Aesthetics and Cultural References:** Opportunity for disruptive innovation: Create streetwear designs that incorporate playful motifs and cultural references, appealing to a diverse range of consumer tastes and preferences. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation: Implement sustainable manufacturing practices and materials in the fashion industry to reduce environmental impact while creating branding-heavy streetwear. - **Collaborative Design:** Opportunity for disruptive innovation: Foster collaboration between designers and brands across industries, creating unique and unexpected product offerings. - **Streetwear:** Opportunity for disruptive innovation: Experiment with unconventional materials and production techniques to push the boundaries of traditional streetwear design. ## Related on Trend Hunter - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md)