# Courier Company Headwear Collaborations DHL x Varsity Headwear Brings Two New Hat Silhouettes By Kanesa D | Published 2022-06-22 | Updated 2022-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/varsity-headwear References: [hypebeast](https://hypebeast.com/2022/6/dhl-varsity-headwear-cap-collaboration-sustainable-release-information) & [varsityheadwear](https://varsityheadwear.com/gb/product/BDHLS) [Varsity Headwear](https://www.trendhunter.com/trends/hoka-tor-ultra-lo) is partnering with [DHL](https://www.trendhunter.com/trends/dhl-and-subject) for a collection of [limited edition baseball caps](https://www.trendhunter.com/trends/59fifty-caps). One version is an all-black cap that features a DHL plaque on the rear, held together by six panels, and an adjustable yellow and red strap at the back. The other cap features a “VS” logo on the right back corner and a completely black design, including a matching black webbing strap. Both caps are produced with Seaqual yarn, a sustainable source that uses materials from the land and sea to reduce the amount of waste being produced annually. The hat brims are made of 100% recycled plastic and can be packaged in smaller boxes. The Varsity Headwear x DHL hats are priced at $95 USD. Image Credit: Varsity Headwear ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 73% | Activity: 16% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Limited Edition Collaborations:** Businesses can benefit from collaborating with other brands to create unique limited edition products that cater to niche audiences and create excitement around the brand. - **Sustainable Sourcing:** Companies can actively look to reduce their environmental footprint by using materials from sustainable sources to create their products and thereby appeal to the growing eco-conscious consumer base. - **Packaging Innovation:** Finding ways to reduce packaging waste in the supply chain can help businesses lower costs and appeal to environmentally aware consumers who value sustainable practices. ### Who This Affects Most - **Fashion Accessories:** The fashion industry can benefit by partnering with shipping companies to create unique merchandise that appeals to niche audiences and enhances the brand's image. - **Courier & Shipping:** Shipping companies can leverage their brand image and expand into new markets by collaborating with other brands to create unique, limited edition products. - **Sustainability:** Companies that focus on sustainability and environmentalism can use their values to appeal to consumers and create unique products using sustainable materials and practices. ## Related on Trend Hunter - [Upcycled Delivery Uniform Bags](https://www.trendhunter.com/trends/dhl-and-subject.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection.md) - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md)