# Retro Lifestyle Sneakers Vans Introduced Its New Varix WC Sneakers with WaffleCup Technology By Amy Duong | Published 2018-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/varix-wc References: [highsnobiety](https://www.highsnobiety.com/p/vans-varix-wc-release-date-price/) & [vans](https://www.vans.ca/) Vans debuted its latest footwear model entitled 'Varix WC' with a retro design aesthetic -- the entire silhouette boasts nostalgic elements from early 2000s skate culture. This concept translates through its chunky design whilst also tapping some more contemporary design accents. There is a selection of three colorway options in total -- a multicolor one, a black option and a white option. Notably, the Varix WC sneakers are the first-ever lifestyle footwear piece that has incorporated WaffleCup technology. The sneakers are constructed in three pieces, with a footbed that boasts UltraCush Lite elements to give it a comfortable soft feeling with every step, the aforementioned WaffleCup technology to elevate its sturdiness, a cold cement component, all of which rounds out with a vulcanized midsole, toe cap and heel clip. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Sneakers:** Opportunity for fashion companies to create designs that blend nostalgia with contemporary accents. - **Wafflecup Technology:** Opportunity for footwear companies to innovate and enhance shoe stability with the newly introduced technology. - **Chunky Footwear Silhouettes:** Opportunity for shoe manufacturers to capitalize on the popularity of chunky design aesthetics. ### Sectors Adopting This - **Fashion:** Companies can incorporate retro design elements into their products. - **Footwear:** Manufacturers can implement WaffleCup technology to improve shoe stability and comfort. - **Skate Culture:** Companies can create products that cater to the skate culture niche market, while also incorporating popular design elements of the early 2000s. ## Related on Trend Hunter - [Hiking-Style Chunky Sneakers](https://www.trendhunter.com/trends/mte-crosspath.md) - [Advanced Rugged Trail Sneakers](https://www.trendhunter.com/trends/mte-crosspath-1.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Skate-Centric Classic Footwear](https://www.trendhunter.com/trends/skate-old-skool-36.md) - [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md) - [Dynamic Layered Patterning Shoes](https://www.trendhunter.com/trends/premium-clash-the-wall.md) - [Chunky Archival Skate Sneakers](https://www.trendhunter.com/trends/estazzo.md) - [Ultra-Durable Skate Shoes](https://www.trendhunter.com/trends/authentichtvibram.md)