# Flavored Seltzer Packs White Claw Launches the 'Variety Pack No. 2' with New Flavours By Kanesa D | Published 2023-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/variety-pack-no-2 References: [foodmag.au](https://www.foodmag.com.au/white-claw-unleashes-variety-pack-no-2-with-wave-of-new-flavours/) & [whiteclaw](https://www.whiteclaw.com/)  [White](https://www.trendhunter.com/trends/white-claw-refrshr) Claw is introducing a new pack of three refreshing flavors to meet consumer demand. Australians may take advantage of a wave of fresh flavors with the White Claw ‘Variety Pack No.2,’ which adds diversity to every occasion. White Claw ‘Variety Pack No.2’ offers a wide range of incredibly crisp seltzer sips for any taste, including ‘Passion Fruit,’ zingy ‘Lemon,’ ‘Strawberry,’ or sour ‘Pineapple.’ A small 95 calories and no gluten are contained in each can. Each White Claw is produced with sparkling water, alcohol, and a bit of natural flavor. The seltzers are best enjoyed in good company after being chilled in a beverage cooler. Beginning on March 29, White Claw ‘Variety Pack No. 2’ will be sold around Australia. Image Credit: White Claw ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 60% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavored Seltzer Drinks:** The trend of introducing innovative flavors into the seltzer drinks market. - **Variety Packs:** The trend in the beverage industry involving the introduction of variety packs with different flavors. - **Health-conscious Beverages:** The trend of consumers switching to low calorie and gluten-free beverage options. ### Who This Affects Most - **Beverage Industry:** The introduction of innovative flavors and variety packs in this industry creates opportunities for disruptive innovation. - **Alcoholic Beverage Industry:** The trend towards low calorie and flavored seltzer drinks opens up opportunities for innovation within this industry. - **Healthy Food Industry:** The shift towards healthier beverage options creates opportunities for the companies in this industry to introduce more low calorie and gluten-free drinks. ## Related on Trend Hunter - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Seasonal Hard Seltzer Flavors](https://www.trendhunter.com/trends/white-claw-summer-flavors.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md) - [Balanced Tartness Hard Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzer-passion-fruit.md) - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Limited-Edition Hard Seltzer Packs](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md)