# Split Personality Cosmetic Looks 'Variance' Presents a Variety of Makeup Looks on One Woman By Sarah Dos Santos | Published 2013-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/variety-of-makeup-looks References: [behance.net](http://www.behance.net/gallery/Variance/13132143) & [behance.net](http://www.behance.net/brobdingneg) Photographer Ilya Rathman from Kiev, Ukraine created this stunning [makeup arts series](https://www.trendhunter.com/trends/il-pranzo-campaign) featuring a variety of makeup looks on one woman. The photography series begins with her bare, naked face without makeup. It’s clear that some photoshopping was used to enhance her natural features and create a more intense impact, but the purpose was to show the model as a bare canvas. The following image is extremely dramatic but sexy. Her red lips and plum eyelids are a perfect look for the holiday season. Her hair is in an up-do with strands of hair falling around her face. The next image is an even more dramatic [goth-inspired look](https://www.trendhunter.com/trends/rouge-noir). Heavily lined black eyebrows and eyeliner, dark wine colored lips and crimped hair give her a Lolita-like appearance. The third image is more artistic, with her eyes emphasized but her skin washed out with a pink tinge. This look is probably a milder version of what Lady Gaga would wear. The rest of the images in the series give the model different personalities with the variety of makeup looks. It’s amazing how cosmetics alone can practically turn you into a different person. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 97% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Variety Cosmetic Looks:** Exploring the trend of using a variety of makeup looks on a single model, offering opportunities for cosmetic brands to create versatile and customizable products. - **Enhanced Natural Features:** The use of photoshopping to enhance a model's natural features highlights the trend of creating a more intense impact, presenting opportunities for beauty technology companies to develop innovative digital beauty tools and applications. - **Artistic Makeup Expression:** The trend of using makeup as a form of artistic expression opens up opportunities for makeup artists and beauty educators to create unique looks and teach creative makeup techniques. ### Who This Affects Most - **Cosmetics:** The cosmetic industry can capitalize on the trend of using a variety of makeup looks on a single model by developing versatile and customizable product lines. - **Beauty Technology:** The beauty technology industry has the potential to disrupt the market by developing innovative digital beauty tools and applications that enhance and transform natural features. - **Makeup Education:** The makeup education industry can tap into the trend of using makeup as a form of artistic expression by offering courses and programs that teach creative and unique makeup techniques. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)