# CPG-Themed Game Sets The Kraft Heinz Variety Game Pack Includes Three Games By Michael Hemsworth | Published 2020-10-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/variety-game-pack References: [chewboom](https://www.chewboom.com/2020/10/13/new-kraft-heinz-variety-game-pack-available-now-exclusively-at-target/) & [kraftheinzcompany](https://www.kraftheinzcompany.com) The [Kraft](https://www.trendhunter.com/trends/mac-cheese-x-nintendo) Heinz Variety Game Pack is a new product created in partnership with [Big G Creative](https://www.trendhunter.com/trends/themed-card-game) as a set of pastimes for families that are all themed with consumer packaged goods (CPGs) in mind. The pack includes the Kraft Macaroni & Cheese Game, the Jell-O Jiggler Slap Game and the Heinz Ketchup Dice Game, which are all themed around their namesake product. Each game comes packed with a faux version of the namesake product as well as everything needed for players to partake in the pastime. The Kraft Heinz Variety Game Pack is available at Target retail stores as well as online at a price point of $19.99 and helps to expand the reach of the CPG brand, while also providing consumers with a way to celebrate their love for specific products. Image Credit: Kraft Heinz ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Cpg-themed Games:** Creating consumer packaged goods-themed games offers a new way for companies to engage with their target audience and expand their brand presence. - **Branded Product Experiences:** Incorporating branded products into game sets allows companies to create unique and immersive experiences for consumers, fostering brand loyalty. - **Family-focused Entertainment:** Developing game sets that cater to families provides an opportunity for companies to tap into the growing market of at-home entertainment and family bonding. ### Who This Affects Most - **CPG:** Consumer packaged goods companies can explore the potential of creating game sets based on their products to enhance brand visibility and consumer engagement. - **Toy and Game:** The toy and game industry can incorporate branded products and develop game sets that cater to family-oriented consumers, offering a refreshing and interactive experience. - **E-commerce:** Online retailers can leverage the popularity of CPG-themed game sets to attract consumers seeking unique entertainment options for their families. ## Related on Trend Hunter - [Board Game-Themed Food Promotions](https://www.trendhunter.com/trends/premier-foods-and-hasbro.md) - [Video Game-Based Prize Packages](https://www.trendhunter.com/trends/mac-cheese-x-nintendo.md) - [Barbecue-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-and-frankford-candy.md) - [Family Board Game Promos](https://www.trendhunter.com/trends/hasbro-and-birds-eye.md) - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md) - [Chili-Centered Card Games](https://www.trendhunter.com/trends/chop-drop-chili.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Cereal Bar Game Sets](https://www.trendhunter.com/trends/treat-eat-compete.md) - [Savory College Student Packs](https://www.trendhunter.com/trends/kraft-mac-cheese-college-care-pack.md)