# 90s Bad Girl Revivals 'Variations on Chic' in Vogue Italia Has a Punk Rock Edge By Marissa Brassfield | Published 2009-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/variations-on-chic References: [fashiongonerogue](http://fashiongonerogue.com/2009/12/vogue-italia-december-iris-strubegger-by-mikael-jansson/?utm_medium=twitter&utm_source=twitterfeed) & [vogue.it](http://www.vogue.it) In 'Variations on Chic' for [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Italia, the androgynous Iris Strubegger shows her [bad girl side](https://www.trendhunter.com/trends/songs-of-siren) once again. The editorial, which was shot by Mikael Jansson for the December issue, shows Strubegger in a series of black numbers curated by George Cortina. She even wields a snake for one shot! Check out the gallery above for more images from 'Variations on Chic' for Vogue Italia, and keep clicking for more bad girl features. **Implications** - The fashion industry is evoking [90s nostalgia](https://www.trendhunter.com/trends/the-october-collection) as a way to appeal to consumers who lived in that era. Nostalgia has major influence over consumer purchases because it allows people to mentally relive their youth. Corporations looking to attract new consumers may consider utilizing nostalgia-inducing iconography in their media campaigns and wares. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **90s Nostalgia:** Using nostalgia-inducing iconography in media campaigns and wares as a way to appeal to consumers who lived in the 90s. - **Bad Girl Revivals:** Focusing on punk rock styles and androgynous models to attract consumers looking for a rebellious edge. - **Variations on Chic:** Curating black and edgy clothing items to cater to consumers who are seeking variations on traditional fashion styles. ### Sectors Adopting This - **Fashion:** Using 90s iconography and bad girl revivals in media campaigns and clothing items. - **Beauty:** Creating edgy makeup looks to pair with the punk rock fashion trend. - **Media and Advertising:** Utilizing nostalgia-inducing iconography and rebellious themes in media campaigns to attract consumers who lived in the 90s. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md)