# Colorful Chunky Tonal Footwear HOKA ONE ONE Introduces the new Variant White and Suede Shoes By Amy Duong | Published 2021-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/variant-white References: [hypebeast](https://hypebeast.com/2021/3/hoka-one-one-suede-variant-white-bondi-clifton-release-details) & [awin1](https://www.awin1.com/cread.php?awinmid=17203&awinaffid=693801&clickref=HBEN-DA-FW--&ued=https%3A%2F%2Fwww.hokaoneone.eu%2Fde%2Fde%2F) HOKA ONE ONE introduces a new selection of footwear options as the warmer seasons start to roll around the corner with the unveiling of the Suede sneaker and the Variant White sneaker. The names of the footwear reference the color palettes and the materials used to make up the designs. The Suede pack is made up of two designs including the [Bondi L](https://www.trendhunter.com/trends/bondi-9) and the [Clifton](https://www.trendhunter.com/trends/hoka-elite-terrain-system-clifton-l-suede). These boasts suede materials throughout the upper and sit on top of a comfortable cushioned sole unit foundation. The colors of the Suede pack include purple, blue, or bright yellow. The Variant White pack is entirely done in the stark white hue and feature the selection of "the Kaha Low GTW, TenNine Hike GTX, Elevon 2, Carbon X2, Hopara and [Stinson](https://www.trendhunter.com/trends/stinson-evo-og) ATR 6" Image Credit: HOKA ONE ONE ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chunky Sneakers:** The trend of chunky sneakers is growing, providing an opportunity for companies to incorporate bold colors and unique materials to stand out in the market. - **Colorful Footwear:** As consumers become more adventurous with their fashion choices, companies have a chance to create colorful footwear that appeals to their desire for self-expression. - **Suede Materials:** The use of suede materials in footwear continues to be a trend, with companies able to experiment with different designs and colorways to appeal to consumers' preferences. ### Where This Applies - **Athletic Footwear:** Athletic footwear companies can incorporate the trend of chunky sneakers and colorful designs to appeal to performance and fashion-conscious consumers alike. - **Fashion Retail:** Retailers can capitalize on the trend of colorful footwear to provide consumers with unique and trendy options in the ever-competitive fashion market. - **Material Suppliers:** Suppliers of suede materials have an opportunity to collaborate with footwear brands in creating unique designs that incorporate the trendy material in interesting ways. ## Related on Trend Hunter - [Neutral Tonal Hiking Sneakers](https://www.trendhunter.com/trends/tor-ultra-lo-1.md) - [Dynamic Golden-Tinged Sneakers](https://www.trendhunter.com/trends/mafate-three2-1.md) - [Vibrantly Designed Trail Sneakers](https://www.trendhunter.com/trends/speedgoat-2.md) - [Sleek Monochromatic Hiking Sneakers](https://www.trendhunter.com/trends/tor-summit-2-sneaker.md) - [Suede-Paneled Performance Sneakers](https://www.trendhunter.com/trends/hoka-elite-terrain-system-clifton-l-suede.md) - [Understated Color Palette Sneakers](https://www.trendhunter.com/trends/hoka-stealth-pack.md) - [Ultra-Chunky Base Running Shoes](https://www.trendhunter.com/trends/bondi-9.md) - [Spring-Ready Technical Sneakers](https://www.trendhunter.com/trends/mafate-speed-4-lite.md) - [Sturdy Chunky Hiking Sneakers](https://www.trendhunter.com/trends/tor-summit.md)