# Digital Clowntography Varial Studio Creates Creepy Clowns With Illustration By Marissa Brassfield | Published 2009-08-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/varial-studio-clowns References: [photographyserved](http://www.photographyserved.com/Gallery/clowns/173219) & [varialstudio](http://www.varialstudio.com/) Coulrophobics will not enjoy Varial Studio's 'Clowns' photo set. The series features portraits that have been digitally illustrated to look like clowns using a number of different digital makeup techniques. Many of Varial Studio's 'Clowns' have the standard red noses you might typically associate with a clown, but there are also French mime themes, eerie Tim Burton-esque Jack Skellington faces and even one that looks bohemian. **Implications** - Today's youth demographic often responds well to things that are completely out of the ordinary. Businesses that work with shockvertising techniques and avant-garde themed images will capture the attention of a new and younger generation. The featured clown photography is a perfect example of what much of youth culture responds to today. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Shockvertising Techniques:** Incorporating avant-garde themed images and shockvertising techniques can captivate the attention of today's youth demographic. - **Digital Makeup:** Utilizing digital makeup techniques can create visually stunning and unique portraits, appealing to a new and younger generation. - **Creepy Clown Aesthetic:** Exploring the creepy clown aesthetic inspired by Tim Burton's style can attract those who appreciate darker and unconventional art forms. ### Industries Being Reshaped - **Advertising:** Businesses in the advertising industry can leverage shockvertising techniques to effectively reach and engage with the youth demographic. - **Photography:** Photographers can explore digital makeup techniques to create striking and unconventional portraits that appeal to a broader audience. - **Art and Design:** Artists and designers can embrace the creepy clown aesthetic in their creations, attracting an audience who appreciates unconventional and darker art forms. ## Related on Trend Hunter - [Horror Clown Clogs](https://www.trendhunter.com/trends/classic-clog-pennywise.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md) - [Whimsical AI Portraits](https://www.trendhunter.com/trends/clayify.md) - [Sweet Viral Doughnuts](https://www.trendhunter.com/trends/brainrot-doughnuts.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [AI-Powered Portrait Studio Platforms](https://www.trendhunter.com/trends/portraius.md) - [AI Creative Arts](https://www.trendhunter.com/trends/funpix-ai.md)