# Insect Persecution Ads The Vape Super KO2 Campaign is Inspired by the Death Penalty By Meghan Young | Published 2012-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vape-super-ko2-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/vape-justice-will-be-served/) & [impactbbdo](http://www.impactbbdo.com) People shouldn’t kid themselves, [killing off insects](https://www.trendhunter.com/trends/sniper-hotshot-multipurpose-insect-killer) with products such as the one advertised in the Vape Super KO2 campaign is painful. This ad campaign doesn’t pretend to hide the truth. It illustrates quite dramatically, and slightly adorably, how Vape really works. It sets traps that eliminate these creatures from [dark corners](https://www.trendhunter.com/trends/darkest-campaign-yet) and cramped spaces in the home. The Vape Super KO2 campaign was conceived and executed by ImpactBBDO, an ad agency based in Dubai, United Arab Emirates. Centering around images such as an [electric chair](https://www.trendhunter.com/trends/fly-insect-trap) and lethal injections, this ad campaign also brings to mind the death penalty, which is at least quicker inflicting severe pain slowly. Art directed by Richard Lopez, the Vape Super KO2 campaign was illustrated by Norman Seharsoji. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Insect Killing Products:** Disruptive innovation opportunity: Develop more humane and effective insect extermination methods. - **Creative Advertising Campaigns:** Disruptive innovation opportunity: Explore unconventional and thought-provoking approaches to marketing products. - **Visual Representation of Controversial Topics:** Disruptive innovation opportunity: Utilize striking imagery to spark conversations and raise awareness about sensitive subjects. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Apply creative strategies and techniques to capture consumer attention and drive brand engagement. - **Pest Control:** Disruptive innovation opportunity: Develop eco-friendly and non-toxic solutions for pest eradication. - **Graphic Design:** Disruptive innovation opportunity: Push boundaries with visually impactful designs that evoke strong emotions and convey powerful messages. ## Related on Trend Hunter - [Style-Conscious Anti-Insect Systems](https://www.trendhunter.com/trends/mosqo-bug-zapper.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Skin-Friendly Insect Sprays](https://www.trendhunter.com/trends/fumakilla-skin-vape.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Paper-Based Mosquito Repellents](https://www.trendhunter.com/trends/paperbased-mosquito-repellent.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md)