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# Edgy Collaborative Sneaker Designs
The Vans X F.O.G. Sneaker Collaboration Released Two New Shoes

By Ell Smith | Published 2017-11-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-x-fog
References: [hypebae](https://hypebae.com/2017/11/vans-fear-of-god-fog-sneaker-collaboration) & [sneakernews](https://sneakernews.com/2017/11/16/vans-fear-of-god-collection-closer-look/)

The daring designer label Fear of God is translating its unique aesthetic onto the classic silhouette of Vans sneakers in a newly announced Vans X F.O.G collaboration.

The shoes are available in two iterations, both boasting two distinct colorways. The first, re-imagines the brand's new Mountain Edition 35 DX with the 'Fear of God' logo printed on the shoes upper. The rest of the sneaker features a corduroy or suede textured upper and is available in a vibrant red and black, or white and black colorway. In addition, this pair comes with specialty laces, also featuring the 'Fear of God' typeface. The second pair revamped the Slip-On 47 V DX Classic through offering a red and black or white and black colorway as well as suede and canvas upper and a 'Fear of God' branding on the strap.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 12% | Activity: 20% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Collaborative Sneaker Designs:** Opportunity for fashion brands to collaborate with sneaker companies to create unique and edgy designs.
- **Designer Label Partnerships:** Potential for designer labels to partner with established sneaker brands to reach new customer segments and create exclusive collections.
- **Premium Sneaker Materials:** Growing demand for sneakers made with high-quality materials like corduroy, suede, and specialty laces.

### Who This Affects Most

- **Fashion:** Fashion brands can explore collaborations with sneaker companies to tap into the booming sneaker market and attract new customers.
- **Footwear:** Opportunity for established footwear companies to partner with designer labels and create limited-edition sneakers that resonate with fashion-forward consumers.
- **Textiles:** Textile manufacturers can capitalize on the demand for premium materials by supplying corduroy, suede, and specialty laces to sneaker brands.

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