# Playful Stationery Fashion Collections The Vans x Crayola Collection is for Kids and Adults Alike By Michael Hemsworth | Published 2022-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-x-crayola-collection References: [hypebeast](https://hypebeast.com/2022/2/vans-crayola-collaboration-collection-release-info) & [vans](https://www.vans.com/article_detail/vans-x-crayola.html) The [Vans x](https://www.trendhunter.com/trends/vans-and-papergirl) [Crayola](https://www.trendhunter.com/trends/clinique-x-crayola) Collection has been unveiled as the first collaboration between the two brands since 2010 that will provide consumers of all ages with a way to incorporate a playful touch into their wardrobe. The collection includes an array of different shoes, clothing and accessories for consumers of all ages to don when seeking out artistic styles. Highlighting hand-drawn artwork and classic brand signifiers, the collection puts a focus on carefree styles that are sure to be a hit amongst kids as well as kids-at-heart. The Vans x Crayola Collection will be available for purchase starting February 18, 2022 on an official website as well as at the brand's various retail locations across the US. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 95% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Playful Fashion Collections:** The trend towards incorporating playfulness in fashion offers opportunities for brands to collaborate with unexpected partners and bring an element of joy to consumers' lives. - **Artistic Collaborations:** Collaborations between brands and artists provide a platform for unique and creative design ideas that can attract a diverse range of consumers. - **Multi-generational Appeal:** Fashion collections with multi-generational appeal create opportunities for brands to attract a wider audience and tap into the growing trend of individual expression and self-care. ### Who This Affects Most - **Fashion & Accessories:** The fashion industry has an opportunity to incorporate playful and artistic designs that appeal to consumers across different age groups and provide a sense of escapism and joy. - **Art & Design:** The art and design industries can explore collaborations with fashion brands to reach a wider audience and showcase unique artistic styles and techniques. - **Retail:** Retailers can capitalize on the trend towards playful and artistic fashion collections by partnering with different brands and designers to offer innovative and eye-catching products. ## Related on Trend Hunter - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md) - [Customizable Color-In Sleepwear](https://www.trendhunter.com/trends/crayola-x-hanna-andersson.md) - [Collectible Brand Clothing Collabs](https://www.trendhunter.com/trends/vans-x-pop-mart.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Nostalgic Crayon-Inspired Jewelry](https://www.trendhunter.com/trends/nadine-ghosn-crayola-pack.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md)