# Southwest-Inspired Kicks Vans x Cowtown Skateboards Era Pro Brings Cowboy Flair to Sneakers By Matt Ho | Published 2011-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-x-cowtown-skateboards-era-pro References: [f5torefresh](http://f5torefresh.com/2011/04/12/vans-x-cowtown-skateboards-era-pro/) & [cowtownskateboards](http://www.cowtownskateboards.com/product_detail.cfm?CatID=10&PID=18148) [Vans](https://www.trendhunter.com/trends/new-future) has joined forces with Arizona skate shop Cowtown Skateboards to bring the Vans x Cowtown Skateboards Era Pro sneakers. The Vans x Cowtown Skateboards Era Pro is inspired by Southwestern cowtowns according to F5torefresh.com. The sneakers are low-tops that are outfitted in [brown twill and black suede](https://www.trendhunter.com/trends/beams-and-vans), highlighted with a white sole that features a light brown trim. The shoelaces are made from brown leather, which really add a nice touch to the whole western influence. The overall colors and material show that both brands have executed their vision pretty well. It's definitely an item with interesting design influences that are subtle but reflect the theme at the same time. The Vans x Cowtown Skateboards Era Pro is currently available for purchase exclusively at Cowtown Skateboards' online store. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Southwestern Influenced Fashion:** Opportunities for collaborations between fashion brands and Southwestern-inspired designers to produce unique, trendy designs. - **Low-top Sneakers:** Innovations in how sneakers and low-top shoes are designed and marketed, particularly with regard to casual or athletic style. - **Limited Release Sneaker Collaborations:** Creating buzz around brand collaborations by releasing limited runs of new products in exclusive locations for greater customer appeal. ### Sectors Adopting This - **Fashion/apparel Design:** Industry professionals can explore ways to incorporate Southwestern-design influences in their designs to create unique, trendy clothing styles. - **Athletic Footwear:** Innovations in the design and production of athletic footwear that combine comfort and style while capitalizing on current fashion trends. - **Skateboard Equipment:** Skate shops and skateboard equipment companies can explore collaborations with fashion brands to create unique skateboard gear for consumers looking for fashion-forward designs. ## Related on Trend Hunter - [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Collaborative Textural Skate Shoes](https://www.trendhunter.com/trends/one-star-pro-2.md) - [Revived Skate Gem Shoes](https://www.trendhunter.com/trends/era-95-lucky-charm.md) - [Bright Collaborative Skate Sneakers](https://www.trendhunter.com/trends/skate-rowley.md) - [Premium Textural Skate Capsules](https://www.trendhunter.com/trends/skate-half-cab.md) - [Sophisticated Tassel-Detailed Shoes](https://www.trendhunter.com/trends/carver-sneaker.md)