# Watermarked Sneakers The Vans x Andrea Crews Collection Features Waves of Colors for Summer 2014 By Megan Facciuolo | Published 2014-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-x-andrea-crews References: [highsnobiety](http://www.highsnobiety.com/2014/05/13/vans-andrea-crews-spring-summer-2014-slip-ons/) & [vans](http://www.vans.ca) Andrea Crews and [Vans](https://www.trendhunter.com/trends/parra-and-otw) are joining forces to create an exclusive collection for Spring/Summer 2014 called 'Vans x Andrea Crews.' The collection will boast three unique prints that resemble vibrant watermarks. The three shoes adhere to the [classic Vans Slip-On aesthetic](https://www.trendhunter.com/trends/slip-on-rs), but fuse Andrea Crew's outlandish and playful approach to fashion and patterns. Their color-scheme consists of blues and purples with lime-green interiors. They act as the perfect shoes to get you through the summer months and fit in with the [California streetwear styles](https://www.trendhunter.com/trends/new-future). Unfortunately, the Andrea Crews x Vans collection will only be available through five select retailers around the world: Colette, Wut Berlin, Liger Store, I.T and Beaker. So if you are not familiar with any of those stores, keep a keen eye for the shoes popping up online. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Watermark Patterns:** Incorporating customized watermark designs into apparel and accessories creates unique looks and opportunities for personalization. - **Exclusive Collaborations:** Collaborating with exclusive partners creates a sense of scarcity and uniqueness in product offerings. - **Streetwear Aesthetics:** Incorporating streetwear fashion and culture into mainstream fashion opens up new markets and demographics. ### Industries Being Reshaped - **Fashion & Apparel:** Innovations in customized patterns and exclusive partnerships create opportunities for disruption in the fashion industry. - **Retail & E-commerce:** Exclusivity in product offerings creates opportunities for disruption in the retail and e-commerce industries. - **Footwear:** Incorporating streetwear aesthetics into the footwear industry creates opportunities for disruption and expansion into new markets. ## Related on Trend Hunter - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Bejeweled Checkered Footwear](https://www.trendhunter.com/trends/mattias-gollin.md) - [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md)