# Dynamic Skateable Architecture Stores The New Vans West End Location in London is Skateable By Amy Duong | Published 2024-12-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vans-west-end References: [vans](https://www.vans.co.uk/westend.html)  The new [Vans](https://www.trendhunter.com/trends/playlab) West End location has just opened its doors in London with a captivating design concept led by its [skateable architecture](https://www.trendhunter.com/trends/cardboard-chaos). The unique approach elevates the realm of retail as the skate roots of the brand is translated through the [fully functional design](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre). It is a practical space to host events, showcase new products, and skate with the integrated ramp. The community-centric location celebrates cultures and what Vans stands for music, art, and skateboarding. Andrea Caputo Studio designs the space and the aforementioned skate ramp is fully transformable for a versatile environment. Made from travertine stone, the ramp runs across the entire store without disrupting the merchandise space. It appears to be a single large block of stone and will be the main focus of the retail space -- using it for skate lessons, demos, and events by the skate team. Image Credit: Tom D. Morgans, Rafal Wojnowski ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 32% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Transformable Retail Spaces:** Retail environments are increasingly incorporating adaptable designs that serve dual purposes, such as hosting community events while also maintaining their core functionality. - **Skate-centric Retail Design:** Retail spaces are embracing the culture of their core audience, integrating facilities that enhance brand authenticity and customer engagement through interactive and sport-related experiences. - **Community-driven Architecture:** Retail locations are being designed to foster local culture and community interaction, reflecting the values and interests of the brand's audience. - **Versatile Event Spaces:** Retail settings are evolving to become hybrid spaces that seamlessly transition between commercial and community use, offering dynamic opportunities for customer interaction. ### Industries Being Reshaped - **Retail Design:** The transformation of retail spaces into multi-purpose environments is reshaping traditional retail by enhancing customer experiences with innovative architectural solutions. - **Sporting Goods:** Brands focused on sports are adopting unique architectural elements within retail spaces to create authentic environments that resonate with their active-lifestyle customers. - **Urban Architecture:** The trend of creating multifunctional and interactive urban spaces within stores is influencing how architecture firms approach the integration of cultural and recreational aspects into commercial projects. ## Related on Trend Hunter - [Skateable Pyramid Art Installations](https://www.trendhunter.com/trends/playlab.md) - [Elevated Urban Skate Venues](https://www.trendhunter.com/trends/aan-architects.md) - [Nature-Inspired Rooftop Skateparks](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Skateboarding Shoe Tours](https://www.trendhunter.com/trends/commitment-to-progression.md) - [Skate Culture Initiatives](https://www.trendhunter.com/trends/the-bunt-jam.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Skateboard Design Museum Exhibitions](https://www.trendhunter.com/trends/skateboard-exhibition.md)