# Marketing With the iPhone Vans Skate Game By Jean Christophe Gé | Published 2008-02-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vans-vs-converse References: [ataricoolkids.blogspot](http://ataricoolkids.blogspot.com/2008/02/vans-iphone-game.html) I am working in a the marketing department of a media company in Paris, France. Recently we were sitting in circle and discussing new advertising formats. One of the most interesting is a skate game made by [Vans](https://www.trendhunter.com/trends/vans-world) that you play with your fingers on an [iPhone](https://www.trendhunter.com/trends/duckduckgo-4). Fact #1 : this game is fun. Fact #2 I looked down and noticed that : - 4 of us wore leather shoes of various shapes from brown to black - 2 full time employees in their 30's wore [Converse](https://www.trendhunter.com/trends/one-star-pro-2) - 2 young trainees wore Vans So, in a battle of the shoes, who wins, Vans or Converse? Hint : Vans will get at least as hot as Converse. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Mobile Gaming Advertising:** Disruptive innovation opportunity: Explore partnerships with popular mobile games to create interactive advertising experiences. - **Branded Gaming Apps:** Disruptive innovation opportunity: Develop branded gaming apps that align with the target audience's interests and promote the brand through engaging gameplay. - **Influencer Marketing in Gaming:** Disruptive innovation opportunity: Collaborate with popular gaming influencers to promote branded games and reach a wide audience of gamers. ### Who This Affects Most - **Mobile Gaming:** Disruptive innovation opportunity: Invest in developing unique and engaging mobile gaming experiences that can be monetized through in-app advertising. - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporate interactive and immersive advertising formats, such as branded gaming apps, to capture consumers' attention and create memorable brand experiences. - **Fashion and Footwear:** Disruptive innovation opportunity: Utilize gaming partnerships and immersive advertising to create brand awareness, engage with target audiences, and drive sales in the fashion and footwear industry. ## Related on Trend Hunter - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Skateboarding Shoe Tours](https://www.trendhunter.com/trends/commitment-to-progression.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Global Storytelling Initatives](https://www.trendhunter.com/trends/always-pushing-campaign.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Ultra-Durable Skate Shoes](https://www.trendhunter.com/trends/authentichtvibram.md) - [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md)