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# Fresh Hawaiian Kicks
The Vans Vault Aloha Pack Brings Island Life to the Streets

By Francis Tiangson | Published 2011-04-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-vault-aloha-pack
References: [freshnessmag](http://www.freshnessmag.com/2011/04/04/vans-vault-aloha-pack-spring-summer-2011/) & [vans](http://www.vans.com/)

The [Vans](https://www.trendhunter.com/trends/charms-pack) Vault Aloha Pack features sweet pairs of footwear that bring the fresh, cool aesthetics of the island state to the streets. As part of the Spring/Summer 2011 collection, the Vans Vault Aloha Pack will provide [bright and vibrant choices of footwear](https://www.trendhunter.com/trends/parra-and-otw) for your summer adventure.

The patterns on the shoes in the Vans Vault Aloha Pack are made to resemble the look of the [tropical floral shirts](https://www.trendhunter.com/trends/ohana-hatake) that are commonly worn in Hawaii.

You wont get a lei when you purchase any of these shoes, but the Hawaiian essence will still be there. Set for release in May 2011, the Vans Vault Aloha Pack includes two Sk8-Hi Reissue kicks and three Era Lx pairs.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 55% | Activity: 45% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Island-inspired Footwear:** Disruptive innovation opportunity: Create a line of shoes with unique patterns that reflect the aesthetics of different tropical locations.
- **Spring/summer Collections:** Disruptive innovation opportunity: Develop a seasonal collection of shoes that offer bright and vibrant choices for customers.
- **Floral Pattern Fashion:** Disruptive innovation opportunity: Introduce floral patterns in various fashion items to create a trendy and vibrant aesthetic.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Create a brand that specializes in unique and vibrant footwear for fashion-conscious consumers.
- **Tropical-themed Accessories:** Disruptive innovation opportunity: Design and produce a line of accessories that feature tropical-inspired patterns and motifs.
- **Streetwear Brands:** Disruptive innovation opportunity: Collaborate with streetwear brands to create limited-edition footwear collections that incorporate island-inspired designs.

## Related on Trend Hunter

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- [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md)
- [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md)
- [Horse-Themed Skate Shoe Packs](https://www.trendhunter.com/trends/liu-bolin-x-vans.md)
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- [Pearl Bead Sneakers](https://www.trendhunter.com/trends/pearlized-pack.md)
- [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md)
- [Rugged Sole Skate Sneakers](https://www.trendhunter.com/trends/sk8hi-shoe.md)
- [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md)
