# Co-Branded Skate Sneakers These Logo Print Shoes Mark Vans Syndicate's Ten-Year Birthday By Charlotte Joyce Kidd | Published 2015-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-syndicate References: [highsnobiety](http://www.highsnobiety.com/2015/11/10/vans-syndicate-wtaps-10-anniversary/) & [vans](http://www.vans.com/syndicate.html) [Vans Syndicate](https://www.trendhunter.com/trends/vans-and-papergirl) has been around for 10 years, and to celebrate, it's releasing a line of all-new collaborative sneakers. Vans Syndicate is an exclusive sub-label of Vans skatewear. It's only sold through certain skate shops and online apparel stores and is better optimized to be worn for athletic skating, rather than as casual streetwear. Vans Syndicate is also known for several [high-profile collaborations](https://www.trendhunter.com/trends/fuct-collaboration), and it's to these joint projects that it turned to mark its 10th anniversary of existence. These mustard yellow sneakers feature a classic Vans silhouette, but the colorway is a collaboration between Vans Syndicate and Japanese streetwear brand [WTAPS](https://www.trendhunter.com/trends/990v6-sneaker). Covered in a miniature graphic print of the WTAPS logo, the limited-edition shoes have the double mark of two current brands that carry a lot of weight in the world of skate culture. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 80% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Sneaker Releases:** Opportunity for brands to create limited-edition sneakers through collaborations, tapping into the popularity of streetwear and skate culture. - **Exclusive Sub-labels:** Potential for brands to create exclusive sub-labels, offering specialized products to a targeted audience and creating a sense of exclusivity. - **Celebrating Milestone Anniversaries:** Chance for brands to mark milestone anniversaries through special releases, creating excitement and generating buzz around the brand. ### Where This Applies - **Footwear:** Opportunity for footwear brands to collaborate with other brands, creating unique and limited-edition sneakers that appeal to fashion-conscious consumers. - **Streetwear:** Potential for streetwear brands to collaborate with sneaker brands, combining their design aesthetics and attracting a crossover audience of fashion and skate culture enthusiasts. - **Skatewear:** Chance for skatewear brands to release exclusive sub-labels, offering skate-specific products to a niche market and catering to the needs of avid skateboarders. ## Related on Trend Hunter - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Dynamic Graphic Skate Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md)