# High School-Themed Footwear Events This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era By Kalin Ned | Published 2019-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vans-popup References: [highsnobiety](https://www.highsnobiety.com/p/vans-comfycush-era-launch-party/) & [vans](https://www.vans.com/comfycush.html) A creative [Vans](https://www.trendhunter.com/trends/new-future) pop-up was held at the Bushwick warehouse in Brooklyn, New York. The launch event paid tribute to the footwear label's latest innovation — the ComfyCush Era. This is a "brand new technology that utilizes comfort-based tech to deliver the plushest ride yet." For people that are a part of the [skateboarding community](https://www.trendhunter.com/trends/skate-old-skool-36), this is great news. The Vans pop-up advertises this advancement in design through an event that boasted "a makeshift high school experience." Each attendee was treated to a pair of sneakers that boasted the ComfyCush Era technology. In addition, the brand arranged a number of performances for the evening. The big surprise of the Vans pop-up was a performance by Lil Wayne. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Comfycush Era Technology:** Vans' latest innovation in comfort-based tech presents disruptive innovation opportunities in the footwear industry. - **High School-themed Events:** The popularity of high school-themed events can be leveraged by brands to create engaging and nostalgic experiences for consumers. - **Skateboarding Community:** Targeting the skateboarding community with innovative footwear technologies can lead to new market opportunities for brands. ### Who This Affects Most - **Footwear:** The footwear industry can embrace the ComfyCush Era technology to enhance comfort and performance in their products. - **Event Planning:** Event planning companies can leverage the concept of high school-themed events to create unique and memorable experiences for brands. - **Entertainment:** Brands in the entertainment industry can collaborate with skateboarding communities and brands to create engaging events and experiences. ## Related on Trend Hunter - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Artful Sneaker Musical Installations](https://www.trendhunter.com/trends/old-skool-36-fm.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Skate Culture Initiatives](https://www.trendhunter.com/trends/the-bunt-jam.md) - [Music-Oriented Skateboarding Footwear](https://www.trendhunter.com/trends/old-skool-music.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md)