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# Leopard Camo Jogging Sneakers
The Vans OTW 2013 Holiday Prelow 'Leopard Camo' Is Fit for the Gym

By Thomas Wade-West | Published 2013-10-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-otw-2013-holiday
References: [hypebeast](http://hypebeast.com/2013/10/vans-otw-2013-holiday-prelow-leopard-camo)

When most people think [Vans](https://www.trendhunter.com/trends/old-skool-36-trail), the first thing that comes to mind is skateboarding, surfing and other extreme sports, but Vans has now shifted to manufacturing a sneaker that is also suited for the gym with the Vans OTW 2013 Holiday Prelow 'Leopard Camo.' This series is featured in two distinct 'Leopard Camo' colorways, and borrows a midsole that would be very fit for running or jogging.

The Vans OTW 2013 features a very minimalist running-inspired sneaker that boasts a sueded nubuck on the uppers. The sneaker is engineered with Vans' Ultracush HD outsole and a shock-absorbing Polyurethane foam mold that can be found on its [skate sneakers](https://www.trendhunter.com/trends/authentichtvibram). The interior features a soft neoprene heel fit system that locks the foot securely into place.

The two colorways offered are a blue and olive, alongside orange and burgundy laces respectively. Both sneakers features an all-white midsole.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 66% | Activity: 63% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Minimalist Running-inspired Sneakers:** The trend of minimalist running-inspired sneakers presents an opportunity for disruptive innovation in the athletic footwear industry.
- **Multi-sport Footwear:** The rise of multi-sport footwear, exemplified by Vans' shift towards manufacturing sneakers suited for the gym, opens up disruptive innovation possibilities for versatile athletic shoes.
- **Fashionable Performance Footwear:** The growing demand for fashionable performance footwear, such as the Vans OTW 2013 Holiday Prelow 'Leopard Camo,' creates an opportunity for disruptive innovation at the intersection of style and function.

### Industries Being Reshaped

- **Athletic Footwear:** The athletic footwear industry can explore disruptive innovation by incorporating minimalist running-inspired designs into their product lines.
- **Sporting Goods:** The sporting goods industry can leverage disruptive innovation by developing multi-sport footwear that caters to various physical activities.
- **Fashion and Apparel:** The fashion and apparel industry can capitalize on the demand for fashionable performance footwear by creating stylish yet functional shoes for everyday wear and activities.

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