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# Artist-Designed Sneakers
Vans' New Collection Was Designed by 4 Emerging Black Artists

By Ell Smith | Published 2021-02-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-new-collection1
References: [hypebae](https://hypebae.com/2021/2/vans-black-history-month-bhm-collaboration-slip-on-authentic-sneakers-rewina-beshue-sydney-g-james-where-to-buy) & [vans](https://www.vans.com/blackhistorymonth)

[Vans](https://www.trendhunter.com/trends/new-future)' new collection was designed by four emerging Black artists, and will be released this month in celebration of Black History Month. The four selected artists were tasked with reworking a design to adorn two of Vans' most popular silhouettes, the classic [Authentic and the Slip-On](https://www.trendhunter.com/trends/harajuku-punk).

The artists include Rewina Beshue, Sydney G. James, Tony Whlgn, and Christopher Martin. Their works ranges from fine art murals and portraits to multi-media print making, making for a unique range of shoes that boast their own style and personality. In addition to highlighting the work of these artists, Vans has donated $40,000 USD [Black Arts Future Fund](https://www.trendhunter.com/trends/barbie-3) -- an organization which helps Black youth explore creative and artistic endeavours.

Image Credit: Vans

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 48% | Activity: 21% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Artist-designed Footwear:** There is an opportunity for brands to collaborate with emerging artists to create unique and personalized footwear designs.
- **Celebration and Awareness Collections:** More brands could release limited edition collections to celebrate important moments or causes, and donate a portion of profits to relevant organizations.
- **Diversity and Representation in Fashion:** To cater to a more diverse customer base, brands could work with more underrepresented artists and designers to bring fresh perspectives and innovative designs to their products.

### Industries Being Reshaped

- **Fashion:** There is an opportunity for fashion brands to collaborate with emerging artists/designers from diverse communities to create products with unique styles and cultural references.
- **Art:** Organizations could partner with fashion brands to support emerging artists by giving them a platform to showcase their works and raise their profile.
- **Non-profit and Community Organizations:** There is an opportunity for organizations to team up with fashion brands to raise awareness and support for important causes, while also promoting creativity and diversity.

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