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# City of Capone Kicks
The Vans MLB Chicago Cubs Set is Too Badass For Words

By Robyn Currie | Published 2010-04-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-mlb-chicago-cubs
References: [hypebeast](http://hypebeast.com/2010/04/vans-vault-mlb-chicago-cubs-chukka-lx-st-alfred/)

Chicago--the windy city, the city of Capone and the city where you can see two great baseball teams and know that only one of them matters. The [Vans](https://www.trendhunter.com/trends/knitted-half-cab) MLB [Chicago Cubs](https://www.trendhunter.com/trends/tokyo-series) set is here, and you should be excited.

Consisting of a royal blue colored pair of [Chukka](https://www.trendhunter.com/trends/deserttoned-heritage-boots) sneakers, the set features the team's much-loved 'C' logo on the back. To top it all off, the Vans MLB Chicago Cubs set comes with its very own jersey.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 11% | Activity: 47% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **MLB Team Collaboration:** The trend of collaborating with Major League Baseball teams to create unique merchandise lines allows for increased brand exposure and new markets.
- **Sports Fashion:** As fashion and sport continue to merge, there is an opportunity for new and unique sports-inspired styles and collaborations in the fashion industry.
- **Fan-created Merchandise:** As fans become more involved in sports culture and are able to create and sell their own merchandise, there is potential for new disruptive platforms and business models.

### Industries Being Reshaped

- **Fashion Retail:** Collaborating with sports teams to bring sports-inspired fashion to a new audience can create new sales opportunities for fashion retailers.
- **Sports Merchandise:** As sports fans continue to seek out unique and exclusive merchandise, there is an opportunity for the sports merchandise industry to create more personalized and customized items.
- **E-commerce:** As fan-created merchandise platforms continue to gain popularity, there is potential for new e-commerce models and disruptive technologies to emerge and provide a new sales channel for creators and consumers.

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