# Milk Tea-Colored Sneakers Vans' Milk Tea Collection Features Retro Colorways By Ell Smith | Published 2020-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-milk-tea References: [hypebae](https://hypebae.com/2020/3/vans-old-skool-sneakers-beige-brown-white-cream-milk-tea-release) & [vans](https://www.vans.ca/) Vans' Milk Tea collection features a soothing color palette that serves as the perfect transitional shoe as consumers look toward the spring and summer months. The new drop maintains the brand's iconic [Old Skool silhouette](https://www.trendhunter.com/trends/old-skool-36-souvenir), which is well-known for its comfortable yet stylish aesthetic. The line features colorways that includes a subdued beige, light orange, and [light brown](https://www.trendhunter.com/trends/zoom-vomero-5-7), and each shoe has a [suede overlay](https://www.trendhunter.com/trends/dunk-low-sneaker-3) that helps to elevate the look. The colorway names include 'Gentle Milk Cream,' 'Hazelnut Flavor' and 'Smoked Milk Tea,' offering the wearer a soothing but stylish add to their sneaker rotation. Vans' Milk Tea line is available in select retailers for an estimated $78 USD. Image Credit: Vans, Fruiton @Fruition_Shop ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Milk-tea Fashion Trend:** There is an opportunity for the fashion industry to capitalize on the calming and soothing colors of milk tea in their designs. - **Retro Sneaker Trend:** Retro styles are making a comeback and there is an opportunity for the sneaker industry to create new designs inspired by vintage sneakers. - **Comfortable Stylish Shoe Trend:** There is a growing demand for shoes that are both comfortable and stylish, creating an opportunity for companies to innovate in product design. ### Where This Applies - **Fashion Industry:** The fashion industry can incorporate the milk-tea color palette in their clothing designs to appeal to consumers seeking a calm and soothing aesthetic in their clothing choices. - **Sneaker Industry:** The sneaker industry can capitalize on the retro sneaker trend by creating new designs inspired by vintage styles that appeal to consumers who value both fashion and comfort. - **Product Design Industry:** There is an opportunity for the product design industry to create and innovate new shoe prototypes that provide maximum comfort and style for consumers. ## Related on Trend Hunter - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/coconut-milk-2.md) - [Pearl Bead Sneakers](https://www.trendhunter.com/trends/pearlized-pack.md) - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/pegasus-wave.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Light Brown Lifestyle Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-7.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Pastel Tonal Sneaker Collections](https://www.trendhunter.com/trends/9060-sneakers.md)