# Artist-Supporting Concept Stores Vans' London Store Hosts Exhibitions for Emerging Talent By Laura McQuarrie | Published 2019-10-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vans-london-store References: [dezeen](https://www.dezeen.com/2019/10/22/vans-store-covent-garden-london-kk-outlet-video/) & [vans](https://www.vans.co.uk/) The [Vans London](https://www.trendhunter.com/trends/otw-by-vans-line) store is a newly opened location that is part retail space and part exhibition space for up-and-coming artists. The [concept store](https://www.trendhunter.com/trends/ader-error-tokyo-space) boasts a creative space in its basement and the new location is kicking off with a three-month residency in collaboration with KK Outlet. One exhibition called Everyday Play shows the works of 11 artists using everyday objects in their art, effectively transforming the mundane into the extraordinary. Within the basement space, there's photography, outfits, furniture pieces, wall-mounted installations, sculptures and much more to discover. As well as being a hub for art and a place to find [limited-edition releases and special brand collaborations](https://www.trendhunter.com/trends/base-store), the new Vans London store will also be a destination for workshops, activities and dinners. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Concept Store Exhibitions:** Retail stores utilizing exhibition spaces to showcase emerging artists and elevate their brand presence. - **Artist Collaboration Spaces:** Retail stores providing creative spaces for artists to promote their work and build relationships with customers. - **Retail Experience Hybridization:** Retail spaces combining traditional shopping experiences with art and cultural exhibits to attract and retain customers. ### Industries Being Reshaped - **Fashion/lifestyle Retail:** Fashion and lifestyle retail stores utilizing exhibition and creative spaces to display emerging artists and elevate their brand presence. - **Art Galleries:** Art galleries expanding their reach by collaborating with retail stores to showcase works of emerging artists in non-traditional gallery spaces. - **Event Planning:** Event planners leveraging retail spaces as venues to host workshops, activities, and dinners that provide unique experiences for customers. ## Related on Trend Hunter - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Art-Centric Retail Concepts](https://www.trendhunter.com/trends/the-hook.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [UK-Based Streetwear Stores](https://www.trendhunter.com/trends/ksubi-2.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Artful Sneaker Musical Installations](https://www.trendhunter.com/trends/old-skool-36-fm.md)