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# Skater Chick Lookbooks
The Vans Holiday Lookbook 2012 is a Skate Girl’s Dream

By Katie Pagnotta | Published 2012-12-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-holiday-lookbook-2012
References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/vans-holiday-lookbook-2012-.aspx) & [skate.vans](http://skate.vans.com/?__utma)

The Vans Holiday Lookbook 2012 is an array of photographs featuring young girls in relaxed and skate-inspired apparel. The shots focus on the ease of the clothing and its versatility. One shot shows a girl lounging on the grass in some grey skinnies and a matching tee, and another features a girl running in a cut-out bow dress.

Vans womenswear is meant to be comfortable and fashionable. Every look in the series is tranquil and evokes a sense of effortlessness. The Vans girl doesn’t care about being fussy and embraces the laid-back approach to dressing. One fabulous picture shows a girl with a messy green-haired bun wearing a black dress and a funky heart bag. The Vans Holiday Lookbook 2012 is a playful mix of clothes for skater girls with a relaxed sensibility.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 98% | Activity: 80% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Skate-inspired Apparel:** Opportunity to create comfortable and fashionable clothing inspired by skate culture.
- **Effortless Style:** Chance to develop relaxed and versatile clothing that evokes a sense of ease and comfort.
- **Playful Mix of Clothes:** Potential to curate a collection that combines skater aesthetics with a laid-back sensibility.

### Sectors Adopting This

- **Fashion Retail:** Explore disruptive innovations in the fashion retail industry by offering skate-inspired clothing for women.
- **Streetwear:** Opportunity to disrupt the streetwear industry by embracing the skate culture and creating effortless styles.
- **Athleisure:** Potential to disrupt the athleisure industry by incorporating skate-inspired elements and a relaxed sensibility into activewear designs.

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