# Checkered Picnic Coolers Vans' Cooler Bag Can Keep Drinks Cool on a Hot Summer Day By Ell Smith | Published 2018-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-cooler-bag References: [hypebae](https://hypebae.com/2018/4/vans-checkerboard-black-white-cooler-bag) & [asos](http://www.asos.com/vans/vans-checkerboard-cooler-bag/prd/9903190?clr=blackwhitecheck&SearchQuery=&cid=27108&gridcolumn=3&gridrow=5&gridsize=4&pge=1&pgesize=72&totalstyles=2594) Picnics in the park just got more stylish thanks to [Vans](https://www.trendhunter.com/trends/fat-tire1)' [checkered cooler bag](https://www.trendhunter.com/trends/poppy-collection), which offers a slicker alternative to traditional wicker baskets. The bag is branded with Vans' classic checkered print, making for a street wear-inspired look that's sure to complement anyone's aesthetic. In addition to style, this bag features a food-ready lining that keeps the contents cold, even on a hot summer's day. Designed with convenience in mind, the bag features an [adjustable shoulder strap](https://www.trendhunter.com/trends/hydration-crossbody) that makes for a simple transportation process. Vans' Cooler bag is finished with the brand's "Off the Wall" logo on the front, making for a stylish yet practical purchase that's sure to come in handy as the weather continues to get warmer. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Stylish Cooler Bags:** Opportunity for brands to create cooler bags with unique designs and street wear-inspired aesthetics. - **Food-ready Lining:** Potential for products with specially designed linings that keep food and drinks cold for longer periods, even on hot summer days. - **Convenient Transportation:** Demand for cooler bags with adjustable and easy-to-carry straps for hassle-free transportation. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity for fashion accessory brands to expand their product lines to include stylish cooler bags. - **Picnic and Outdoor Recreation:** Opportunity for companies in the outdoor recreation industry to create innovative cooler bags that cater to the needs of picnickers. - **Branding and Merchandising:** Potential for companies specializing in branding and merchandising to collaborate with cooler bag brands and create custom designs. ## Related on Trend Hunter - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Convenient Freezable Coolers](https://www.trendhunter.com/trends/freezable-cooler.md) - [Victorian-Inspired Summer Hampers](https://www.trendhunter.com/trends/made-1.md) - [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md) - [Soft-Sided Bag-Style Coolers](https://www.trendhunter.com/trends/jones-ranger-share-bag-cooler.md) - [Stylish Poppy-Inspired Cooler Bags](https://www.trendhunter.com/trends/poppy-collection.md) - [Leopard Print Drink Coolers](https://www.trendhunter.com/trends/leopard-series.md)