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# Dual-Branded Anniversary Sneakers
This Sleek New Vans Collection Was Made with Help from Dime

By Riley von Niessen | Published 2016-09-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-collection
References: [highsnobiety](http://www.highsnobiety.com/2016/09/08/vans-dime-ice-old-skool-pro-fairline/) & [vans](http://www.vans.ca/)

In an effort with Dime, a new Vans collection was released to the public. It's reported the sneakers were designed in celebration of a former model from the pair, the '[Slip-On Pro](https://www.trendhunter.com/trends/engineered-garments-x-vans).'

To ensure that consumers are aware of the partnership, Vans and Dime include both of its labels on the sneakers, however despite doing so, also maintains a [minimalist aesthetic](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans) throughout the entire selection. Two of the releases adapt the ['Old Skool Pro' model](https://www.trendhunter.com/trends/old-skool-36-souvenir), whereas the third that's available adapts the 'Fairlane.'

Each of the sneakers from the Dime and Vans collection carries a colorway that's complementary to the other, with the former two marked by a deep navy and a white upper, while the latter carries a hue dubbed 'Dream Blue' on the material.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 34% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Dual-brand Collaborations:** Businesses can leverage the power of collaboration to produce limited edition products and increase brand awareness.
- **Minimalist Aesthetic:** Offering simple yet stylish designs can attract consumers seeking understated and versatile products.
- **Complementary Colorways:** Using colors that pair well together can create a cohesive and visually appealing product line.

### Industries Being Reshaped

- **Fashion:** The fashion industry can use limited edition collaborations to create exclusive products and generate buzz.
- **Footwear:** The footwear industry can leverage minimalist design and collaboration to create unique and desirable products.
- **Retail:** Retail industry can use limited edition collaborations to create a sense of exclusivity and drive sales.

## Related on Trend Hunter

- [Juxtaposing Retro Skate Sneakers](https://www.trendhunter.com/trends/mixxa.md)
- [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md)
- [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md)
- [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md)
- [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)
- [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md)
- [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md)
- [Asymmetrical Slip‑on Designs](https://www.trendhunter.com/trends/engineered-garments-x-vans.md)
- [Technical Denim-Worked Sneakers](https://www.trendhunter.com/trends/vans-otw-and-fdmtl.md)