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# Feline Abuse Awareness Footwear
Vans Cat Shoes Were Made to Support the ASPCA

By Davina Sinnatamby | Published 2014-04-03 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-cat-shoes
References: [neatorama](http://www.neatorama.com/2014/03/31/ASPCA-Vans-Cat-Shoes/) & [vans](http://www.vans.com/article_detail/aspca1.html)

These [Vans](https://www.trendhunter.com/trends/valentino-x-vans) cat shoes are adorable and will help a worthy cause. Vans teamed up with the [American Society for the Prevention of Cruelty to Animals](https://www.trendhunter.com/trends/wear-your-heart) ([ASPCA](https://www.trendhunter.com/trends/ethical-grocery)) to make these feline collage sneakers. The ASPCA protects abused animals and helps get them out of bad situations. Vans showed their support towards the cause with this collaboration.

The shoes come in the iconic Vans shape and are covered in printed cats. There's a high-top style as well. Other items such as hats, backpacks and t-shirts hope to join the fashion line as well in the near future.

At the moment, it's unclear how much of the proceeds will go towards the cause, but at least if anything the stylish shoes will raise awareness and get people asking questions about abused animals.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 77% | Activity: 92% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What's Driving This Trend

- **Animal Awareness Fashion:** Collaborations between fashion brands and animal welfare organizations create awareness and support for important causes.
- **Printed Sneaker Designs:** Unique and eye-catching shoe designs featuring printed images cater to consumers looking for individuality and self-expression.
- **Cause-related Marketing:** Partnerships between brands and non-profit organizations allow businesses to align with meaningful causes and engage socially-conscious consumers.

### Who This Affects Most

- **Fashion:** Fashion brands have the opportunity to create impactful collaborations with non-profit organizations and incorporate cause-related marketing into their products.
- **Animal Welfare:** Animal welfare organizations can leverage partnerships with fashion brands to raise awareness and funding for their cause.
- **E-commerce:** E-commerce platforms can provide a platform for selling and promoting cause-related fashion items, allowing consumers worldwide to support and engage with the cause.

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